Paulina Poliszewska is a Senior Media Buyer at Upbeat Agency, where she specialises in optimising paid media campaigns to maximise ROI for DTC brands. With a sharp analytical mind and a deep understanding of consumer behavior, Paulina expertly manages budgets and ad placements across multiple platforms, ensuring that each campaign reaches the right audience at the right time. Her attention to detail and commitment to continuous improvement have made her a vital member of the Upbeat team. Paulina’s dedication extends beyond work, as she is also passionate about mentoring junior team members and sharing her knowledge through industry workshops. In her free time, she enjoys hiking and exploring nature.