Lydia - Upbeat Agency

Lydia

Analytics

Expanded analytics for Instagram and Facebook

Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these will be accessible via the Facebook Analytics dashboard. Instagram Analytics Currently, Instagram Insights are available to show how users engage with branded content. The new feature will delve deeper to …

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custom audiences

Why every business needs to be using custom audiences

Do you ever wish that you could target your Facebook followers? Or maybe you’re seeing a lot of abandoned carts and want to serve those missed customers with an ad on Instagram, but didn’t know how. Custom audiences are a crucial part of your Facebook marketing strategy and can provide the solution. If you want …

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Optimising video content for your mobile audience

With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more important for some brands than others, but optimising mobile video content is definitely …

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New Facebook Marketplace features are coming your way

Since its introduction in 2016, Facebook Marketplace has become a place not only for people to buy and sell within their local communities, but also somewhere they can discover things they’re interested in, connect with local people, launch a business and make money. It has become particularly popular in North America, with one third of …

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messenger bots

Victoria Beckham, Queen of the bots?

Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users, there is a good chance your target audience are not only on Messenger, but using it everyday. Big businesses are starting to realise this. This week, it came to our attention that Victoria Beckham is …

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Shopping on Instagram

Shopping on Instagram just got easier

Shopping has been growing on Instagram and this week the platform has introduced two new ways for it’s billion active account owners to make purchases. This will be music to the ears of the 90 million people that are tapping to reveal shopping tags in posts each month. Introduction of shopping in Explore Following on …

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Book Your Free Consultation Now

Speak to a Facebook & Instagram advertising specialist to find out:
  • How to unlock the power of Facebook & Instagram to drive revenue for your business
  • Why now is the best time to take advantage of these incredible platforms
  • How to scale your campaigns while maintaining great ROI