Upbeat Team, Author at Upbeat Agency

Upbeat Team

Even more Chatbot changes – get Messenger marketing ready!

You might remember a blog we wrote a few months ago, detailing changes coming to Messenger and Chatbot broadcasting this year. Well, that deadline has been and gone with those changes now in full effect. Don’t hold your breath though, Messenger has since announced even more updates to the service. In a statement made by …

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How to use Facebook ads to master the marketing funnel

First introduced 121 years ago by E. St. Elmo Lewis, the original marketing funnel shapes everything we do as marketers. It provides an outline to the customer journey, helping to organise and focus marketing efforts. Without this guide to help streamline a business’ marketing campaigns millions of pounds would be wasted every year. It goes …

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Taking Part – Facebook and the Women’s World Cup

It seems like only yesterday the screams of “It’s coming home” were ringing throughout the nation at the height of last year’s World Cup in Russia. Now it’s the turn of the women to show the world how it’s done as the Women’s World Cup takes place in France. With equality becoming a more prevalent …

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Messenger broadcasts

Day of reckoning for Messenger Broadcasts?

Earlier in the year, we brought you Facebook’s Messenger news from F8, of which a large portion was focused on reintroducing Messenger as a secondary social media dedicated to friends and family. Facebook also announced that like WhatsApp, Messenger will now have end-to-end encryption by default. While this is all well and good for everyday …

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Sony A7 III

8 pieces of equipment you need for eye-catching creative

The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It’s not just enough to have a finely tuned audience or large budget, the creative used needs to draw in your audience and make them take action. For many people it’s likely that this …

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Leveraging Instagram Stories for Business

Introduced in 2013, Instagram stories have become an essential feature to the platform offering users and businesses the ability to share a vertical, full-screen post that disappears after 24 hours. In January 2019 Instagram reported that 500 million Instagram accounts use stories every day. It’s clear that Instagram stories opportunities are for the taking!

Messenger News at Facebook F8

For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future is private” before proceeding to focus heavily around Messenger news. One thing is clear, the Messenger app is going to become a far bigger tool in Facebook’s arsenal. For starters, …

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Messenger marketing – the untapped gold mine

Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing. As it stands, Messenger is largely considered the untapped gold mine of Facebook’s marketing suite. The figures, however, speak for themselves. Messenger boasts an impressive 1.3 billion monthly users sending 8 billion messages every …

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