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Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
How to Write Google Ads – 7 copywriting strategies for creating ads that convert
Picture this. You’re venturing into the world of Google advertising. You’ve invested a lot of time into perfecting your campaign strategy, fuelled by diligent research,
How Do YouTube Ads Work: The Complete Guide
YouTube advertising presents an enormous commercial opportunity for your brand. And we’re not exaggerating. Ready for some mind-blowing numbers? YouTube has 122 million active users
Pinterest Collections Ads: Why You Should Use Them
Pinterest is brimming with active users who are constantly seeking out new brands, fresh products and shopping inspiration. Sounds too good to be true, right?
Revenue recipes: 5 key ingredients for conversion-boosting product descriptions
Are you guilty of neglecting your product descriptions? Don’t worry though – there’s no judgement here. Running an e-commerce store can be hectic to say
Scaling up – everything you need to know about increasing e-commerce ad spend profitably
Great news – your e-commerce business is off to a flying start! It’s early days, but you’re growing a loyal customer base and seeing consistent
The Black Friday Survival Guide
We don’t want to scare anyone – but Black Friday is on the horizon. You might be marking key dates in your calendar, scrambling to
What can we learn from the Facebook outage?
So – you might have noticed that Facebook experienced some technical difficulties this week. For around six hours, the Facebook empire went dark. Users from
iOS 15 – what’s the big deal?
Apple recently released their iOS 15 update – and in the world of digital marketing, a lot of feathers have been thoroughly ruffled. But why
7 conversion assets every product page needs
Low product page conversions. Bounce rates creeping up. Prospects continually falling at the final hurdle. They happen to the best of us. Luckily, we have
How Pinterest marketing works (everything you need to know)
2. Interest Targeting Interest targeting is based on the pins and content that users are currently engaging with. There’s an absolutely enormous amount of interest
Google Shopping 101: How to make it work for your brand
So – your e-commerce site is all set up, and you’ve got an inventory packed with quality products. You know that there are thousands of
5 undeniable benefits of running post-purchase email sequences
Imagine the scene – you’ve just had a brand new customer make a purchase from your brand. Nice work! You give yourself a well-deserved pat
What is UGC, and why is it so critical to your brand’s growth?
Struggling to bump up your on-site conversion rates? Stressed about scaling your ad campaigns? Tired of rock-bottom CTRs? We may just have an answer to
10 Conversion-Boosting e-Commerce Tools to Implement – Right Now
When you’re running an e-commerce business, finding new and innovative ways to boost conversions is key. Unfortunately, this is often easier said than done! There
How Does Facebook Attribution Track Your ROI?
Facebook Ads is an incredibly powerful platform for driving traffic to your website and generating customers, but how does it know what happens after people
Here’s How to Stop iOS 14 Regressing Your Tracking to 1994
Cookies are lovely aren’t they. Although, too many and people start to grumble. The cookies we’re obviously talking about were invented by Internet pioneer Lou
How Chat Marketing Can Maximise Your Black Friday Sales
There’s no denying that 2020 has been a tough year for most people because of COVID-19. But, one silver lining that is comforting business owners
Get ready… Messenger 2020 vision!
Another Upbeat Agency blog, another set of Messenger changes! That’s right folks, we can’t quite believe it ourselves. It seems as though every time we
Even more Chatbot changes – get Messenger marketing ready!
You might remember a blog we wrote a few months ago, detailing changes coming to Messenger and Chatbot broadcasting this year. Well, that deadline has
How to use Facebook ads to master the marketing funnel
First introduced 121 years ago by E. St. Elmo Lewis, the original marketing funnel shapes everything we do as marketers. It provides an outline to
Libra: Facebook enters the cryptocurrency game
In the days of the Roman Empire ‘Libra’ was a unit of measurement of coins. Today, Libra is the name of Facebook’s cryptocurrency that will
Taking Part – Facebook and the Women’s World Cup
It seems like only yesterday the screams of “It’s coming home” were ringing throughout the nation at the height of last year’s World Cup in
Key factors for Facebook post engagement in 2019
Long gone are those early days of Social Media, when you were able to get your post instantly in front of your fans on Facebook.
Day of reckoning for Messenger Broadcasts?
Earlier in the year, we brought you Facebook’s Messenger news from F8, of which a large portion was focused on reintroducing Messenger as a secondary
8 pieces of equipment you need for eye-catching creative
The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It’s not just enough
Leveraging Instagram Stories for Business
Introduced in 2013, Instagram stories have become an essential feature to the platform offering users and businesses the ability to share a vertical, full-screen post that disappears after 24 hours. In January 2019 Instagram reported that 500 million Instagram accounts use stories every day. It’s clear that Instagram stories opportunities are for the taking!
Messenger News at Facebook F8
For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future
Messenger marketing – the untapped gold mine
Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing. As it stands, Messenger
Facebook and Instagram Easter hacks
Easter is just around the corner and whilst most people will be thinking colourful eggs, fluffy rabbits and bank holidays, we bring you our top
Expanded analytics for Instagram and Facebook
Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these
