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Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
The Facebook Newsfeed Changes
Mark Zuckerberg’s 2018 personal challenge, “fixing” big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke
How to Choose the Right Facebook Video Formats
In a world where 75% of mobile data is expected to be video by 2020, a successful digital marketer recognises the importance of getting to
Using Instagram Stories for Your Business Marketing
Your Instagram account is something you should never discount from your social media marketing efforts. In fact, it is now regarded as the top social
Facebook’s Reach Objective
We recently created a blog post about abandoned carts (people who disappear after they add items to their e-commerce shopping cart). Well this article is
Use the Power of Facebook Messenger to bring your Customers Back
Turn your abandon carts into sales! Cart abandonment is an inevitable part of e-commerce. Although frustrating, you could see it as a positive; these aren’t
10 Ways to Optimise Your Facebook Business Page
Facebook are rolling out more features for your Facebook page every day – which means unfortunately you may miss a few. For all you marketers
Facebook’s Core Audiences, a goldmine for marketers!
Facebook’s Core Audiences, a goldmine for marketers! Targeting has always been such a critical part of advertising, and Facebook advertising is never short on
I’m already thinking about Black Friday!
Personally, I’m already thinking about Black Friday – it’s ideal for those last minute Christmas presents you really weren’t up for paying full price
Beyond Facebook; Meet the people who’ll love your Facebook Ads
I’m pleased to share that Facebook Ads have yet another great tool in their advertising arsenal. While you could previously show off your Ads solely
Don’t Build an Email List… Build a Facebook Messenger List!
Something big has happened in Facebook Messenger that we’re keen to shout about. It’s very important for all the business’ we work with. It’s so
Showtime on Facebook
These days we are glued to the devices we carry in our pockets, watching TV shows, movies, documentaries (whatever we can!) more than ever. This trend has only just come about in the last ten years or so. We’re currently
Facebook Groups for Pages
Facebook has announced the launch of Facebook Groups for Pages, allowing brands, businesses, and artists to connect and communicate with their super-fans. Before going into what
Engagement Custom Audiences on Facebook
Okay, so what is an Engagement Custom Audience? (sounds fancy I know!) Firstly, we need to figure out what Facebook means when referring to “engagement”. Facebook has defined this as post clicks, likes, shares and comments. So
More Space for Social Advertising in Facebook Messenger
With Facebook running out of ad space on its news feed, they are now beginning to place advertisements on other areas of their platforms, hoping that this will
Grab Attention With The Facebook Collection Ad Format
It has recently been recorded that there are 1.74 billion mobile active users on Facebook – a 21 per cent year-on-year increase. According to research, 48
How To Get The Best From Facebook Video
We all have those friends who love to share the latest viral Facebook video, whether it be a litter of fluffy puppies or the newest
Using Databases to Find More Customers on Facebook
During an age where consumers are constantly served adverts, how is it possible to keep people engaged? How do you ensure that your adverts are
How To Use Event Tracking To Make Your Ads Profitable
So, you’ve splashed out on a Facebook advert and you’re ready and waiting for the sales to roll in – fantastic! However, other than noticing
Get More Traffic With Local Awareness Ads
Having a brick and mortar store is not easy. With news headlines constantly claiming the ‘death of the high street’ its now more important than
The Best Facebook Lead Generation Method Ever
You’re gonna like this blog post. Having been running ads on the FB platform for almost 5 years I’ve never been more excited than I
3 Powerful Ways Dynamic Ads Can Help You
Your mother uses it on the iPad to see what her grandkids are getting up to at school, your children use it to keep in
4 Facebook Ad Tactics to Get Great ROI From Your Website Traffic
Ok, so you’ve got a website up and running, people are visiting your site, they leave, and they never come back again. How can we
This is the latest update on Facebook dynamic ads
Picture the scene – a potential customer has been clicking through website after website, searching high and low for that perfect birthday gift for their
A Great Facebook Ads Campaign in 7 Steps
You’re planning a Facebook advertising campaign and want to make sure it’s a roaring success, right? Lucky for you you’re in the right place as
Facebook Business Manager in 5 FAQs
The Business Manager is one of Facebook’s surprisingly little-known offerings. Given how much simpler it makes managing your Facebook company accounts though, it really shouldn’t
