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A Society of Smart Phone Users

Today, mobile phones are practically a necessity in daily life, we take them everywhere with us. So this is where I come to discuss mobile marketing; it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets,...

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The Facebook Newsfeed Changes

Mark Zuckerberg's 2018 personal challenge, "fixing" big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke the news that it is changing the way it currently manages its Newsfeed. Facebook originally...

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Facebook’s Reach Objective

We recently created a blog post about abandoned carts (people who disappear after they add items to their e-commerce shopping cart). Well this article is going to compliment that nicely…We’re going to discuss the Reach Objective. That may sound a bit techie and you...

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