Facebook Advertising Archives - Upbeat Agency

Facebook Advertising

Facebook and Instagram Easter hacks

Easter is just around the corner and whilst most people will be thinking colourful eggs, fluffy rabbits and bank holidays, we bring you our top hints to leverage some popular trends to your advantage. Facebook notes that conversations around ‘food’, ‘beverages’ and ‘parties’ spikes significantly on Easter day with 42% of conversations around Easter happen …

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Analytics

Expanded analytics for Instagram and Facebook

Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these will be accessible via the Facebook Analytics dashboard. Instagram Analytics Currently, Instagram Insights are available to show how users engage with branded content. The new feature will delve deeper to …

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custom audiences

Why every business needs to be using custom audiences

Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A Custom Audience can be created from a list of people that have already engaged with your business. You can create ads to target these people on both Facebook and Instagram. …

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Optimising video content for your mobile audience

With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more important for some brands than others, but it optimising mobile video content is …

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New Facebook Marketplace features are coming your way

Since its introduction in 2016, Facebook Marketplace has become a place not only for people to buy and sell within their local communities, but also somewhere they can discover things they’re interested in, connect with local people, launch a business and make money. It has become particularly popular in North America, with one third of …

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Carousel Ads

A beginner’s guide to setting up a carousel ad to reach your Facebook objective

Carousel ads allow you to make the most of your Facebook advertising space by providing you with the ability to showcase up to ten images, each with its own link, headline and call-to-action button. They are a diverse and exciting ad format – arguably the most useful advert type to your business. Carousel ads can …

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  • How to unlock the power of Facebook & Instagram to drive revenue for your business
  • Why now is the best time to take advantage of these incredible platforms
  • How to scale your campaigns while maintaining great ROI