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Facebook Advertising

Facebook Analytics

An introduction to Facebook Analytics and 5 key areas to focus on

For many businesses, Facebook Analytics is a source of headaches of epic proportion with its multitude of dashboards and other complexions. We’re here to clarify what Facebook Analytics is and to let you know why you should care about understanding your data. Facebook Analytics is a game changer for Facebook advertisers, providing you with invaluable …

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redesign

Facebook announces roll out of redesign for business pages

Facebook business pages are going to be redesigned on mobile with a focus on local businesses. 1.6 billion people are connected to small businesses on Facebook and these updates have been designed specifically with small, local businesses in mind. These updates are intended to make it easier for Facebook users to carry out a variety …

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Marketplace

Businesses can now advertise in Facebook Marketplace

Great news has been announced for businesses advertising on Facebook, as a new Marketplace placement has been made available. This feature allows you to place targeted adverts to people in an area that they’re already actively shopping in. The potential for Facebook Marketplace ads is endless. Facebook has seen Marketplace ads from the likes of …

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8 Reasons your GA tracking is different from your Facebook tracking

We’re often asked by people why their Google Analytics (GA) and Facebook ads tracking statistics do not match. This can be really confusing when you’re trying to review how well your ads are doing and frustrating when trying to make decisions relating to your strategy. So, which one is correct? And what is the reason …

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Everything you need to know about how Facebook attribution works

When a person has seen your advert on Facebook or Instagram there are a variety of actions they can take such as watching your ad, visiting your website or purchasing a product. It’s important for you to know which actions these people are taking and to know whether or not you are hitting your KPIs. …

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F8

F8 – What to take away from 2018’s Developer Conference

F8 took place last week, and as usual the new tech announcements did not disappoint. Here’s what you can expect to hear about over the coming months:   1. “Clear history” A well-timed new privacy feature was announced which will allow users to delete data that Facebook has collated from apps and websites that use …

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Upbeat Founder Jordan Bucknell speaks to Steve Hyland of Business Connections Live

Our business owner Jordan Bucknell talks to Steve Hyland of Business Connections Live. Clearing up a few questions about advertising on Facebook, and why this is such a powerful business tool. He talks about the sales funnel; awareness, consideration and conversion, being the three main parts. How you need to engage, entertain your customers to …

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Facebook F8 2018!

Registration is open to attend 2018’s Facebook F8 Developer Conference which will take place on the 1st and 2nd May 2018 in San Jose, California. You can apply to attend here. So, what is the F8 conference? It’s an annual 2-day event which brings together developers, businesses and people from Facebook, Whatsapp, Messenger, Instagram and …

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  • How to unlock the power of Facebook & Instagram to drive revenue for your business
  • Why now is the best time to take advantage of these incredible platforms
  • How to scale your campaigns while maintaining great ROI