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gdpr

GDPR For Social Media – What you need to know

With the General Data Protection Regulation (GDPR) now in force, it’s necessary for businesses, employees and individuals (data subjects) to get to grips with what this means for you and how you handle and share personal data.  GDPR is legally binding and will apply across the whole of the European Union (EU) to businesses based, …

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PIXEL

The All-Important Facebook Pixel – How To Set This Up

A must for re-marketing, lookalikes and making the most of Facebook data The Facebook Pixel is an incredibly useful analytics tool which measures the events (actions) taken by people engaging with your business, allowing you to analyse their behaviour to see how well your ads are performing. Not only does it allow you to look …

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4 Ways To Use Messenger To Grow Your Business

We all love using Messenger to get in touch with friends, but are we using it to it’s full potential to grow our businesses?  For those who have not yet embraced Messenger advertising, the time is now. Facebook’s research has highlighted that 63% of people are using Messenger more than they were two years ago, …

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The Facebook Newsfeed Changes

[et_pb_section admin_label=”section”] [et_pb_row admin_label=”row”] [et_pb_column type=”4_4″] [et_pb_text admin_label=”Text”] Mark Zuckerberg’s 2018 personal challenge, “fixing” big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke the news that it is changing the way it currently manages its Newsfeed. Facebook originally set out to connect people, and the …

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Use the Power of Facebook Messenger to bring your Customers Back

­­­­­­­Turn your abandon carts into sales! Cart abandonment is an inevitable part of e-commerce. Although frustrating, you could see it as a positive; these aren’t customers that you have lost, they are potential customers you can recover. It’s a great success that they are visiting your site in the first place, but abandoners represent a …

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Facebook’s Core Audiences, a goldmine for marketers!

Facebook’s Core Audiences, a goldmine for marketers! Targeting has always been such a critical part of advertising, and Facebook advertising is never short on ways to do this. Facebook offers you (the marketers) three different targeting strategies; There’s Core Audiences, which uses Facebook data (I’ll explain more below), there’s Custom Audiences which uses information from …

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  • How to unlock the power of Facebook & Instagram to drive revenue for your business
  • Why now is the best time to take advantage of these incredible platforms
  • How to scale your campaigns while maintaining great ROI