Messenger Bots Archives - Upbeat Agency

Messenger Bots

Even more Chatbot changes – get Messenger marketing ready!

You might remember a blog we wrote a few months ago, detailing changes coming to Messenger and Chatbot broadcasting this year. Well, that deadline has been and gone with those changes now in full effect. Don’t hold your breath though, Messenger has since announced even more updates to the service. In a statement made by …

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How to use Facebook ads to master the marketing funnel

First introduced 121 years ago by E. St. Elmo Lewis, the original marketing funnel shapes everything we do as marketers. It provides an outline to the customer journey, helping to organise and focus marketing efforts. Without this guide to help streamline a business’ marketing campaigns millions of pounds would be wasted every year. It goes …

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Messenger broadcasts

Day of reckoning for Messenger Broadcasts?

Earlier in the year, we brought you Facebook’s Messenger news from F8, of which a large portion was focused on reintroducing Messenger as a secondary social media dedicated to friends and family. Facebook also announced that like WhatsApp, Messenger will now have end-to-end encryption by default. While this is all well and good for everyday …

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Sony A7 III

8 pieces of equipment you need for eye-catching creative

The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It’s not just enough to have a finely tuned audience or large budget, the creative used needs to draw in your audience and make them take action. For many people it’s likely that this …

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Messenger News at Facebook F8

For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future is private” before proceeding to focus heavily around Messenger news. One thing is clear, the Messenger app is going to become a far bigger tool in Facebook’s arsenal. For starters, …

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Messenger marketing – the untapped gold mine

Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing. As it stands, Messenger is largely considered the untapped gold mine of Facebook’s marketing suite. The figures, however, speak for themselves. Messenger boasts an impressive 1.3 billion monthly users sending 8 billion messages every …

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Analytics

Expanded analytics for Instagram and Facebook

Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these will be accessible via the Facebook Analytics dashboard. Instagram Analytics Currently, Instagram Insights are available to show how users engage with branded content. The new feature will delve deeper to …

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custom audiences

Why every business needs to be using custom audiences

Do you ever wish that you could target your Facebook followers? Or maybe you’re seeing a lot of abandoned carts and want to serve those missed customers with an ad on Instagram, but didn’t know how. Custom audiences are a crucial part of your Facebook marketing strategy and can provide the solution. If you want …

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