Messenger Bots Archives - Page 2 of 3 - Upbeat Agency

Messenger Bots

Optimising video content for your mobile audience

With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more important for some brands than others, but optimising mobile video content is definitely …

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messenger bots

Victoria Beckham, Queen of the bots?

Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users, there is a good chance your target audience are not only on Messenger, but using it everyday. Big businesses are starting to realise this. This week, it came to our attention that Victoria Beckham is …

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Facebook Analytics

An introduction to Facebook Analytics and 5 key areas to focus on

For many businesses, Facebook Analytics is a source of headaches of epic proportion with its multitude of dashboards and other complexions. We’re here to clarify what Facebook Analytics is and to let you know why you should care about understanding your data. Facebook Analytics is a game changer for Facebook advertisers, providing you with invaluable …

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redesign

Facebook announces roll out of redesign for business pages

Facebook business pages are going to be redesigned on mobile with a focus on local businesses. 1.6 billion people are connected to small businesses on Facebook and these updates have been designed specifically with small, local businesses in mind. These updates are intended to make it easier for Facebook users to carry out a variety …

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Marketplace

Businesses can now advertise in Facebook Marketplace

Great news has been announced for businesses advertising on Facebook, as a new Marketplace placement has been made available. This feature allows you to place targeted adverts to people in an area that they’re already actively shopping in. The potential for Facebook Marketplace ads is endless. Facebook has seen Marketplace ads from the likes of …

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Your simple guide to setting up an Instagram for Business account

We want everyone to be able to grow their business on Instagram to reap the rewards this incredible platform has to offer. There’s something for everyone on Instagram – a place that people visit to discover and see things they care about, including content from brands and businesses. A Business Instagram account will allow you …

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Video Chat

Video chat comes to Direct, plus more exciting updates from Instagram

Grab your hats ladies and gentlemen, it’s the news we’ve been waiting for. As promised, video chat has now been rolled out to Direct, Instagram’s messaging platform. Not only this, but we have also been gifted with topic channels in Explore and new camera and music effects for Stories. Here’s what you need to know: …

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8 Reasons your GA tracking is different from your Facebook tracking

We’re often asked by people why their Google Analytics (GA) and Facebook ads tracking statistics do not match. This can be really confusing when you’re trying to review how well your ads are doing and frustrating when trying to make decisions relating to your strategy. So, which one is correct? And what is the reason …

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Everything you need to know about how Facebook attribution works

When a person has seen your advert on Facebook or Instagram there are a variety of actions they can take such as watching your ad, visiting your website or purchasing a product. It’s important for you to know which actions these people are taking and to know whether or not you are hitting your KPIs. …

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