Video for mobile audience Archives - Upbeat Agency

Video for mobile audience

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8 pieces of equipment you need for eye-catching creative

The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It’s not just enough to have a finely tuned audience or large budget, the creative used needs to draw in your audience and make them take action. For many people it’s likely that this …

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Optimising video content for your mobile audience

With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more important for some brands than others, but optimising mobile video content is definitely …

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