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Get The Best Results with your Facebook Ad Spend
Facebook has become one of the most powerful marketing platforms on the planet. Due to size, data, creativity and scalability there has never been quite a time like it when you can place adverts in-front of the most relevant audiences.
Now is the time to harness the power of Facebook Advertising.
We spend every day working on Facebook advertising campaigns for our clients. Monitoring, optimising, tweaking, increasing performance, split testing creative and anything we need to do to hit our performance goals.
We can help you by:
To speak to a Facebook advertising specialist fill in the form or scroll below for more information.
Check out some of our client reviews
Why Your Business Needs Facebook Advertising
We Work With Small Companies All The Way Through To Large Corporations
Our Approach to Driving Results on Facebook
At the start of the project we take the time to understand your business, your products & services, business objectives and target audience.
We will analyse all of your available materials, previous campaigns, data, website traffic and any insights gained to help us create the best campaign possible.
We will then use Facebook’s Insights tools and our own in-house techniques to find the right audiences to target on Facebook. We can then begin to formulate the best way to get in-front of these audiences and figure out how to get them to take action.
Every business is different so it’s important we take the time to figure out the strategy that’s right for you.
Our team of Facebook professionals will review all of the discovery and research material and put together the right offering and messaging in order to drive your business results.
This could be driving sales, generating leads, growing your following, getting app installs or any other of Facebook’s objectives. The planning and strategy phase is important in making sure the campaign gets the best start and continues to have ongoing success.
Facebook offers the most advanced targeting methods known to any business. Due to the incredible amount of data that Facebook hold, your adverts can be placed in-front the most relevant audiences to your business.
There has never been a time in history when this level of targeting has been made available before.
This will give you the greatest chances of success and is one of the main reasons why businesses have been seeing such incredible ROI with their Facebook advertising efforts.
There are so many different ways we can help you find your customers on Facebook, the options really are staggering. Click one of the drop-down’s below to find out more about the different targeting options:
Facebook have an immense wealth of data that we can use for targeting. Even at a very basic level we can help you tap into the power of their demographics, interest or behavioural-based targeting methods.
Demographics – This would be targeting people based on their education, financial position, their relationship status, where they work and much more. Demographics targeting alone holds thousands of combinations to find your ideal customer.
Interests – Tapping into what people are interested in is incredibly powerful. This could be their music taste, what books they read, what events they go to, what brands they like and more. Facebook offers very sophisticated interest-based targeting.
Behavioural targeting – Maybe your audience are frequent travellers, pet owners, DIY-ers, or coffee enthusiasts. Behavioural targeting offers a wide range of options to hone in on your audience.
The data you have can be used to your advantage.
You may have a database of customers, an email list or even a CRM that will allow you to segment data.
All of this information can be uploaded to Facebook to build audiences. This is a called a Custom Audience (as it’s custom-made specifically for your business!). This means your audiences are relevant, warm and ready to receive adverts.
Here are some examples of this at work:
- Showing adverts to your email subscriber list on Facebook, such as your latest promotion
- Targeting people on your prospect list with a 10% off coupon to encourage them to become a first-time buyer
- Showing off your new stock in a carousel ad to your existing customers to get them to come back and buy more
What’s even more impressive is that you can then use this data to help Facebook find more people who look similar to your existing customers.
By adding a snippet of code to your website (called a Facebook Pixel) we can help you build audiences, track conversions and massively improve the performance of your campaigns.
The Facebook pixel is very important and plays a big part in the success of your campaigns.
Here are some ways we can leverage this to help your business:
- We can re-market to people who have visited your website in the last 30 days. Or even people have visited specific product pages to encourage them to sign up or buy.
- The Pixel will learn about who your website visitors and customers are and we can refine your campaigns to ensure we target more people who have similar profiles
- We can show adverts to the top 25% of website visitors who spend the most amount of time on the site (really getting to the core of who is interested in your business)
- Track actions that people make on your website – when they visit a product page, add a product to the shopping basket or download a brochure. This allows for deeper analysis and further improvement of campaign performance.
The pixel is easy to install, very clever and a game-changer when it comes to optimising and scaling campaigns.
Creating a lookalike audience is where you ask Facebook to find more people on their platform who look similar to an audience you have already given them.
For example, when you upload your database of customers to Facebook you can ask them to “find more people who look similar your customers”. This is called a lookalike of customer database.
This audience can convert incredibly well.
You can use lookalike audiences for pretty much any audience asset:
- Lookalike of website traffic
- Lookalike of people who watched more than 75% of my video
- Lookalike of people who engaged with your Instagram profile
The list goes on and on. The point is this – if you have data, assets or creatives you can leverage lookalike audiences so Facebook’s algorithm will find you more relevant people to engage with your business.
One of the most effective ways to generate sales on Facebook is through Dynamic Product Ads.
DPA’s will be your best performing campaigns in terms of return on ad spend.
They will cost the least, have the lowest cost per acquisition and the biggest return. It’s critical we help you set these up to ensure you are maximising your Facebook efforts.
Let me give you an example of how these work (as you’ve definitely seen them before!).
Let’s suppose you go on Amazon and look at 3 different products. When you go back onto Facebook those 3 different products appear in your newsfeed in an advert. That advert was dynamically created for you!
They are tailored, relevant, responsive, sophisticated and work very well. You need Dynamic Product Ads in your business.
Facebook Marketing Partner
We’ve been working on the Facebook platform for quite some time now. In fact we have such a great reputation with Facebook we’re pleased to say we’re a Facebook Marketing Partner.
This means, Facebook are on our side. We have a full-time rep who helps us get the best results with all our client ad accounts. So you’ll not only be working with Upbeat, you’ll be working directly with Facebook too!
Your advert is what stands out in the newsfeed and ultimately makes people click. First impressions are everything to your success.
We love brainstorming ideas and putting pen to paper when it comes to generating awesome ideas for your new advert creative.
Being design focused means we can get our photoshop whizz kids to knock up some fresh creative that looks great on all of Facebook’s ad placements.
Weaving a web of words is crucial to your campaign and will allow us to get the best click-through rates and best conversion rates on every ad.
These work great for e-commerce companies or businesses wanting to tell a story. Test them
out and we’re sure they’ll be a top performer.
Video is taking over on Facebook and constantly winning our split testing battles across a range of business objectives.
Dynamic creative will allow us to test different copy, images and call to action buttons all within one ad unit (very good for scaling!)
Great for creating unique experiences, branding and engaging with an audience who don’t know who you are.
The process of optimisation simply means improving the performance of the ad account. We have a very clear method in place for gaining the maximum amount of return from the budget.
This could be increasing the budget, removing certain age brackets, split testing the creative, tweaking the audience and many other things.
Our team monitor ad accounts every day to ensure they are on track to fulfil their objectives.
We’ve spent millions of pounds on Facebook advertising. We know how to scale advertising campaigns.
We have a data-driven blueprint we follow in all of the ad accounts we manage. If you have a great product and the market want to buy it, we can help you scale it.
High-volume and rapid growth is really where we diversify.
We report your growth, your way.
Finding out who is buying, what makes them buy and how we can get them to buy more is powerful information.
With our campaign management you will get weekly and monthly reporting so that you are always up-to-date with what is going on in your account and the improvements we are making to take things to the next level.
Speak to the Facebook Advertising Professionals
If you’re interested in finding out more about how we can help you with Facebook campaign management then fill in the form, give us a call or simply send us a message on Messenger.
We’re always happy to discuss Facebook strategies, review ad accounts or have good conversations with businesses looking to make progress.