Easter is just around the corner and whilst most people will be thinking colourful eggs, fluffy rabbits and bank holidays, we bring you our top hints to leverage some popular trends to your advantage.
Facebook notes that conversations around ‘food’, ‘beverages’ and ‘parties’ spikes significantly on Easter day with 42% of conversations around Easter happen the day before as people plan their shopping needs. More and more Easter is being considered a holiday worth celebrating, so high-quality local produce is what’s on everybody’s mind.
Not shy to ‘gram’ their food, people love to take the most aesthetically pleasing photo they can. The hashtags #rhubarb and #artichoke have an impressive 1 million tagged posts between them. Is this your key to engagement?
Can you offer the chance to support a local business? Geo-targeting potential customers close to your premises is a great way to increase foot traffic. Or maybe you supply eco-friendly products in eco-friendly packaging, create an eye-catching carousel ad displaying all of these.
We all know the usual way of celebrating Easter, an Easter egg hunt and Sunday roast.
Perfection! But times are changing and with this so is the way people are choosing to have fun and delight their loved ones.
Me, me, me
Easter is known for its chocolatey indulgence, but some people are opting for a different way to treat themselves over the Easter break. Wellness brands now is your time to shine, offer users a unique way to spoil themselves without feeling guilty.
Mintel Reports discovered that people are choosing to gift activities as opposed to physical presents when celebrating Easter, spending £113 on activities vs £67 on gifts. If you’ve got a seasonal event this is the perfect time to promote in the run-up to the bank holiday weekend.
According to Mintel Reports Spring/Summer analysis, 15 million Britons went on holiday over Easter, with almost half of the £1.1 billion spent during the weekend was on a getaway. If you have any last-minute deals, now is the time to shout about them, make sure their next break is with YOU. Perhaps you want to boast what you have on offer, what special way could you showcase your accommodation or retreat?