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Connect with your Customers through Advertising on Facebook Messenger
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users there is a good chance your target audience are not only on Messenger, but using it everyday.
Facebook has now developed a suite of tools to allow businesses to tap into this audience and advertise through Messenger. This is incredibly exciting and offers a world of opportunities for every business, no matter what market you’re in.
Upbeat Agency is one of the first to offer a Facebook Messenger Advertising service to make full use of this new way to connect with your customer base. Here’s how we can help you:
There is plenty that can be done with Messenger and this platform has only just opened for business. If you would like to speak to a Messenger marketing expert then fill out the form provided and one of our team members will be in touch.
Great Reasons To Use Messenger for Marketing
So How Exactly Can Messenger Help Your Business?
Messenger has allocated a place on the home screen of their app for adverts to appear.
This ‘ad placement’ can be bolted-on to your existing Facebook advertising campaigns and used as another way to get in front of your target audience.
This means you can use it drive awareness, get people to visit your website, download an app or purchase from your online store, just like you would with any other ad.
The good thing is, you don’t need to change any ad creative or set up anything new, it’s just another benefit of advertising in the Facebook network.
We’ve set up many Messenger ads before and would love to help your business get the ball rolling.
Click to Messenger Ads
‘Message’ can now be used as a call-to-action on your adverts inside of Facebook.
This means that when your target customers see your advert in their newsfeed they can now click the call-to-action to open their Messenger app, enabling them to begin a conversation with your business.
This type of advert is a great way to ‘build your Messenger list’, get someone to interact with your ‘Messenger Bot’ or simply have your customer services team deal with enquiries.
Click to Messenger ads are particularly popular for lead generation and customer services. They offer a very easy method for potential customers to get in touch and to start engaging with your business.
The great thing is you can use these in your existing Facebook or Instagram advertising campaigns. The same in-depth targeting, eye-catching ad creative and sophisticated engagement techniques can all be applied to Messenger ads to grow your business.
A Messenger ChatBot is an automated tool that can interact with your prospects or customers on your behalf.
Your ChatBot can you help you:
- Learn more about your prospects through pre-determined questions
- Create interaction by encouraging user input which can determine the Bots next response
- Drive people to relevant pages or resources on your website by adding website links
- Show images or demonstration videos to help customers learn more about your products or services
- And much much more
Messenger Bots are incredibly powerful and can be used in many different ways to help you grow your business.
Tracking a Bot’s interaction also means you can work on the ‘flow’ of how your prospects use the Bot. Through analytics, tweaks can be made to improve the Bots complexity and performance so it can drive more results for your business.
We can help you to build and deploy a Messenger Bot, monitor the interactions of the Bot and improve the Bot over time.
Just like with your email list you can now build a messenger list and broadcast messages out to your subscribers.
Messenger Broadcasting is one of the most exciting developments in Messenger marketing. On average, Messenger is boasting an incredible 80% open rate on broadcasting and 4x (or even 10x) click through rates compared to email marketing.
For most businesses email marketing is incredibly powerful. Now the same tactics can be deployed on Messenger, with even better results.
Here are some of the ways you can use Messenger Broadcasting to engage with subscribers:
- Ask your subscriber questions and build your interaction with them
- Send them free content in the form of PDF files, videos, carousel layouts or images
- Give them links to your blog so they can read more relevant information about your industry or business
- Send them product promotions and information about new launches
- Add value to them – send them content and perks they’re interested in so they will want to be a part of your business
There are many ways that you can use Messenger Broadcasting to grow your business. We can help you build your messenger lists and broadcast out messages to fulfil your business KPI’s.
Here at Upbeat Agency we have a great team of Messenger marketing enthusiasts! We love Messenger marketing and spending time developing campaigns each and every day. If you would like to have a chat about how we can take your business to the next level using Messenger marketing then fill in the form below and you can speak to one of our expert Messenger ad managers.
Speak to the Messenger Marketing Professionals
If you’re interested in finding out more about how we can help you with Messenger marketing then fill in the form, give us a call, or send us a message on Messenger.
We’re always happy to discuss Facebook strategies, review ad accounts or have conversations with businesses looking to make progress.