With Facebook running out of ad space on its news feed, they are now beginning to place advertisements on other areas of their platforms, hoping that this will boost their income.
According to a report in ReCode, Facebook has determined that it can’t put more ads into users’ feeds without harming their experience.
“The industry term for this is ratio of ads to other content, called ‘ad load’, and Facebook says News Feed’s ad load is all maxed out hinting that its revenue growth might slow down ‘meaningfully’ this year due to this,” the report said on Saturday.
The Economic Times
Most of us are using the separate Messenger App to continue chatting to our friends on Facebook. Messenger is a place where you can experience the same features, see the same content, in a group or one-to-one, where the same emoji’s are offered. Ads will now be displayed on the home tab of the Messenger app.
How it works?
Users clicking on the ads will either be taken to the advertiser’s website or to a chat window where they can interact with the brand.
Previously Facebook allowed businesses to chat with messenger users directly, and send them sponsored content. Make it Easy to get in Touch With Your Business
With the same process as Facebook ads, developers and businesses will have the option to select their target audiences and schedule delivery times.
You can also use the ad to promote new or seasonal offerings that people will see when the Messenger conversation opens, you can start a conversation with your customers and even let them know when to expect a response from you.
There’s also the option to save replies so that you can respond immediately to popular questions such as delivery times, opening times or on the location.
Businesses and developers can customise how their website is displayed within Messenger and use different heights to create better interactions in threads without disrupting the conversation. The payment and checkout experience will also be simplified, so that customers can use their payment information stored on Messenger/Facebook to check out faster on retailers websites. Currently businesses can apply for the payments option beta through the Messenger developer webpage.
Does it work?
Facebook has tested this function initially in Australia and Thailand in January, and earlier this month announced it would begin selling advertising space across its messaging service.
It is a crucial step in it’s plans to continue to monetise users across its increasingly diverse and segregated platforms, which include the main Facebook social network, Messenger, Instagram and WhatsApp. Of the four, only WhatsApp does not contain ads.
This means businesses of every size get a new tool for creating meaningful connections with customers and prospects. More than 1.2 billion people use Messenger every month, which gives marketers an opportunity to expand the reach of their campaigns and drive more results. Read this.. Facebook is putting ads everywhere in hopes of finding the next News Feed.
Previously Facebook allowed businesses to chat with Messenger users directly and send them sponsored content.
In addition to Messenger adverts, businesses can use Messenger’s existing advertising solutions to open conversations with click-to-Messenger adverts, manage conversations within the versatile Messenger platform, re-engage those conversations using sponsored messages
Users will be able to temporarily hide specific ads, but not stop them fully.
In a world populated by ad-blocking through browsers, apps such as Facebook’s and Twitter’s have remained isolated from this trend, it’s a space to guarantee great leads and sales, aided by Facebook’s advanced targeting and wealth of data.
Upbeat is a Facebook marketing agency based in London get in touch for help with your Facebook advertising campaigns.