Brand Identity Agency London | Upbeat Agency

Identity Focused

Branding

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Tell a Story

Communicate the story of your brand through captivating copy, imagery and video. Bring customers with you on your journey.

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Create Trust

Win the trust of future customers. Be authentic and delivery on your value proposition. Branding pulls this altogether to increase trust.

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Increase Business Value

A strong established brand will project positive impressions amongst customers who are more likely to refer your business to a friend or family member.

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Build Authority

People are more likely to do business with you when you project authority and credibility through a well constructed branding strategy.

 

Develop a Strong Brand Identity to Attract Loyal Customers 

Building a brand identity allows you to present a story to your customers that they can buy into, eventually becoming loyal ambassadors to your brand. Using a well thought out branding strategy and executing with the right creatives will maximise your chance of building lasting relationships.
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We build BRAND STRATEGY

It's important to work with you to understand your business and how you want to position yourself in an often crowded marketplace. What will your brand stand for and how will it deliver on its promise to existing and future customers.

GRADE YOUR CURRENT PERFORMANCE​

DEVELOP IDENTITY

Working closely with our design team, we work with you to form the identify of your brand. How you should look and feel to those interacting with you. How does it make the feel and does it want them to buy from you and remain loyal?

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CREATE VISUAL BRAND ASSETS

Our creative team are ready to create visually engaging brand assets that will ultimately tell the story of the brand. Wheather it be image, video or copy, customers need to understand who you are at every stage they interact with your business.

GRADE YOUR CURRENT PERFORMANCE​

ANALYSE POSITIONING

It's critical to analyse where you sit in the market and how you are currently positioned. We look at your competitors and understand how to adapt and maintain a point of difference in your branding strategy and long term goals.

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Full Branding

We work with you at each step of the journey to create a fully branded business that is positioned correctly and ready to take a chunk of the market. We go through the full process of analysis, strategy, positioning and asset creation making sure that along the journey we are completely aligned with your vision.

 

 

Full Branding will help to:

  • Create a brand image that tells a unique story. 
  • Build trust and authority within your niche. 
  • Own completely new brand assets which crave attention.  

Brand Strategy

We understand your end goal and map out a complete brand strategy that will develop a story and an identity for your business. It’s important for us to build a strategy that incorporates your values and vision for the business. We can plan out the journey your customer will go on and where branding will play the biggest role in that process. 

 

Brand Strategy will help to:

  • Establish a clear brand strategy with a defined roadmap.  
  • Pinpoint gaps in existing creative and where to build on.
  • Formulate fresh messaging that resonates with customers. 
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Positioning Analysis

We dive into how your brand is currently positioned within the market and the messaging it’s presenting to the wider audience. Through quantitive and qualitative feedback we can then provide analysis on what is the priority in building out the branding strategy. We also look at where your competitors are sat and how to establish a better positioning. 

 

Positioning analysis will help to:

  • Truly understand the current messaging and tone of voice. 
  • Make better decisions based on real life feedback from customers. 
  • Establish a much more established positioning in the market. 

Asset Creation

Once we have established the key branding strategy we have a creative team in place that can build out the brand assets that will formulate the story and messaging. The creative team work closely with the business and become fully involved withe the process of creating rich images, engaging video and clear copy. Assets are at the heart of branding and are key to building the identify of the product offering. 

 

Asset creation helps to:

  • Communicate the brand messaging visually. 
  • Convert customers into loyal brand ambassadors. 
  • Build authority, trust and a true identify that people will recognise. 
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Bespoke Creative

We are always happy to carry out bespoke branding, whether it be a piece of unique video content or graphic design that will make your messaging pop. We listen to any type of branding project and will always try to accommodate where we can to bring your vision to life. 

 

Bespoke creative will help to:

  • Complete missing parts of your project. 
  • Build brand assets that have a unique job in your marketing plan.
  • Have flexibility working with a very dynamic agency. 

Our Approach to Full Branding.

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DISCOVERY AND RESEARCH

We take the time to understand your brands product and service, business objectives, and target audience.

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ESTABLISH POSITIONING

Every brand is different so it’s important to establish the current positioning in the market. 

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Producing Unique Content

DEVELOP THE STRATEGY

We produce a clear strategy that defines the objective and actions for the overall  strategy. 

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CREATING BRAND ASSETS

Our creative team work with the business to create the copy, image and video assets. 

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Sequence

QA TESTING

We make sure that the messaging and identity is exactly how we planned and that everything is ready to go. 

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DELIVERY

We delivery your new branding strategy and assets which will be optimised ready to go live across all channels.

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Optimization

MONITOR ACTIVITY

Once you have pushed live we monitor the initial feedback and how it’s helping the brand. 

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Reporting

FEEDBACK

After one month we feedback what we have seen and if there is still anything we believe needs adjusting. 

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What Next?

Here at Upbeat Agency we have a great team of Branding enthusiasts! We love branding and spending time developing brand strategy each and every day. If you would like to have a chat about how we can take your business to the next level using branding then fill in the form below and you can speak to one of our experts.

Get in Touch With Us

Speak to the Branding Experts

If you’re interested in finding out more about how we can help you with Branding then fill in the form, give us a call, or send us a message on Messenger.

We’re always happy to discuss Brand strategies, review existing assets or have conversations with businesses looking to make progress.

Or let us call you…

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