Brand Identity Agency London | Upbeat Agency

Deliver identify-focused branding and development with a Branding Strategy Agency

So – what really makes a successful brand?

A snazzy logo? Memorable name? Catchy slogan?

Well, yes. But it’s also much more than that.

Your brand is everything that makes your business recognisable and appealing to your customers. It’s your tone of voice, your attitude, your personality. It’s what makes you unique.

As a branding agency, we know the importance of brand building, and how the right approach can instantly separate you from the competition.

Our expert team can help you to refine your existing brand identity, or even create an entirely new company proposition with big ideas. We’ll provide you with strategic support at every stage of the journey – from initial creative thinking to thorough market research and full implementation.

We’ll help you to create a distinctive brand identity that sets you apart from the rest of the market, reflects your core values and provides you with an effective platform for your products.

target

Telling a Story

A compelling brand story can immediately hook potential customers. We’ll help you to tell that story through expertly crafted copy and impactful brand visuals.

shopping-online

Creating Trust

An authentic and engaging brand can quickly build trust and loyalty among your customer base.

network

Increasing Customer Value

A strongly established brand, combined with the right approach to customer engagement, can help to deliver significant value in the long term. If customers are passionate about your brand, word-of-mouth can be a powerful tool for growing awareness.

broadcast

Building Market Authority

The right brand strategy can project authority and credibility - meaning customers are more likely to trust your business and feel comfortable buying your products.

A strong brand equals loyal customers

A clear brand identity provides customers with something to buy into. Pairing an effective strategy with persuasive communications and targeted messaging will help to build lasting relationships with consumers.

Working with a professional agency can help you to combine these elements and establish a strong brand presence.

building

BUILDING A BRAND STRATEGY

We’re all about collaboration. We’ll work closely together to build your brand, and take time to understand how you’d like to be positioned in the market. Together we’ll establish your core brand values.

GRADE YOUR CURRENT PERFORMANCE​

DEVELOPING YOUR IDENTITY

Our design team will work their magic to create a bold visual identity for your brand. This is vital to conveying the right messages to consumers and evoking the right emotions.

building

CREATING VISUAL BRAND ASSETS

Our team of creative brains will then produce a suite of stunning brand assets - built to tell your unique story through images, video, and logo design.

GRADE YOUR CURRENT PERFORMANCE​

ANALYSING POSITIONING

To establish a successful brand in the market, you need to understand the competition. Where is the territory that your brand can truly own? As an experienced agency, we’ll conduct a thorough analysis of the landscape to identify your unique points of difference. This is crucial when looking to build brands in a competitive market.

Upbeat Email Marketing Content 4

Full Branding

We’re a full-service agency – and we mean full-service. We’ll be there for every step of your brand journey, from strategic planning to creative development and positioning to asset production.

 

Full Branding will help to:

  • Craft a unique brand image.
  • Build authority in the market.
  • Create a plethora of shiny new brand assets.

Brand Strategy

A successful brand strategy needs to incorporate all of your brand values and visions. We’ll consider the full customer journey, including the moments and touchpoints where your branding needs to shine brightest. 

 

Brand Strategy will help to:

  • Create a clear and ambitious roadmap.
  • Identify any gaps or weaknesses in your current brand positioning.
  • Generate fresh messaging strategies.
preview-inv2(2)
Upbeat Email Marketing Content 5

Positioning Analysis

We’ll dive deep into the marketplace to identify the most effective positioning for your brand, using quantitative and qualitative research to fuel our analysis.

 

Positioning analysis will help to:

  • Identify the messaging that will resonate most with your target audience.
  • Gather data on real customer opinions and perspectives.
  • Establish a stronger presence in the market.

Asset Creation

Your flashy new assets, created by our expert designers, will help you to tell a compelling brand story. Every single asset, from rich images to bold copy, will contribute to building your identity. 

 

Asset creation helps to:

  • Clearly communicate your brand identity.
  • Engage customers and create new brand ambassadors.
  • Build a credible and trustworthy brand presence.
Upbeat Email Marketing Content 7

Bespoke Creative

Need a swanky piece of video content to launch your new brand? Or a sprinkling of graphic design magic to bring everything together? We’re always happy to deliver bespoke creative and bring your vision to life.

 

Bespoke creative will help to:

  • Fill in any gaps in your creative messaging.
  • Create bespoke assets for your brand strategy.
  • Boost and support your marketing campaigns.

Our unique approach to Full Branding

discovery

DISCOVERY AND RESEARCH

We’ll invest the time to really understand your brand values, your products, your objectives and your audiences.

1

planing

ESTABLISH POSITIONING

Your brand is unique. We’ll help you to carve out a distinctive position in the market. While other branding agencies might be happy with off the shelf solutions, we believe in bespoke strategies for our clients.

2

Producing Unique Content

DEVELOP THE STRATEGY

We’ll produce a bold strategy for your brand that clearly defines your objectives and the actions needed to achieve them.

3

Email-Design

CREATING BRAND ASSETS

Our creative process will produce top-notch assets for your brand – including copy, images, and videos.

4

Sequence

QA TESTING

We’ll conduct thorough testing and audience research to ensure that your brand is primed for a successful launch.

5

DELIVERY

Your new brand assets will be fully optimised for every channel, and ready to go live on launch day.

6

Optimization

MONITOR ACTIVITY

Our support doesn’t stop at launch! Once your activity is live, we’ll monitor initial customer feedback and responses, and use this to enhance your brand strategy.

7

Reporting

FEEDBACK

After your brand activity has been live for a month, we’ll assess how everything is performing, and let you know if anything needs tweaking or adjusting.

8

What Next?

Want to find out more about our expertise as a brand agency?

 

If you’re looking to refresh your existing identity, or even launch an entirely new brand, we’d love to hear from you. Fill in the form below, and one of our experts will be in touch for a chat.

 

Get in Touch With Us

 

Speak to an expert Brand Strategy Agency
Our friendly experts would love to chat about your brand challenges and visions. Interested? Fill in the form below, give us a ring, or fire us a direct message!

 

Working with a creative agency can steer your company in the right direction and totally refresh your brand.

 

WhatsApp
Call on WhatsApp now
07885458254

The short answer? A lot!

 

The long answer? An effective brand strategy can completely transform your business. 

 

Your brand isn’t just a name or a logo – it’s everything that consumers experience when interacting with you. A strong brand strategy can boost your reputation, improve customer perceptions, and encourage prospects to buy from you. 

 

When you partner with a specialist agency who have extensive experience working with brands, your agency team can advise you on the best approach to redefining and reinvigorating your business. 

A lot of different factors go into a successful brand strategy. 

 

You need to establish strong core values, figure out your market positioning, nail down your key audiences, and more. All of this feeds into your overarching brand, and every factor is super important to creating a clear identity. 

 

There’s a lot of work involved, but when the right brand strategy can completely revitalise your business, it’s always worth it. Working closely with a us can also help lay down a clear roadmap for the future of your brand. 

Get in Touch With Us

Speak to the Branding Experts

If you’re interested in finding out more about how we can help you with Branding then fill in the form.

We’re always happy to discuss Brand strategies, review existing assets or have conversations with businesses looking to make progress.

Fill in the form...

Book Your Free Consultation Now

Speak to an E-Commerce Marketing Expert: