Video Ad Creative for a better ROI | Upbeat Agency

Social Media Video Production That Drives Results

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High-quality creative that will give you a better return on your ad spend

Video creative on Facebook and Instagram is now a must

 

Video creative is taking over Facebook and Instagram, quickly becoming the most powerful creative format on both platforms. With increased reach, lower cost-per- action and incredible results to be achieved, video creative enables you to gain the most from your ad spend.

 

We can help you by:

  • Creating a video strategy that will beat your competitors

We know what works on Facebook and Instagram. We can help you build a winning creative strategy that will grab attention, educate and position your business as the ‘go-to’ in your industry.

  • Bring the film crew and all the latest equipment

We have our own in-house film crew and supporting directors and producers to be able to adapt to any sized shoot.

  • Hire actors, models or influencers to promote your products

Create a huge boost in credibility and attention by using models or influencers to create hype around your brand. We find a director and the best-fitting extras from our trusted roster that fit the use of your product perfectly for its promotion.

  • Use our in-house studio

We have our own in-house studio where we can take product shots, change back drops, record presentation videos, take professional photos and do whatever we need to produce the best content.

  • Edit your videos to fit your objectives
Our team of editors have the skills, experience and expertise to create amazing ad creative that will get engagement and drive meaningful results.
  • The creative team and the media buyers
As our whole team is under one-roof the creative team can work closely with the media buying team. Meaning we can quickly tweak, split test and find the right creative that gets the best results.

To speak to a creative advertising specialist fill in the form or scroll below for more information.

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Why Your Business Needs High-Quality Video Creative​

Increase Revenue, Leads and Sales

Video can stop, engage and educate quicker and easier than pictures

Get better performance

Video ad creative will give you higher CTR’s, lower CPC’s and better CPA’s

Save time and money

Access our resources, contacts and equipment to create professional videos and creative

Expand your reach

80% of Facebooks users watch videos, you will reach more people through this ad type

Scale your business

With better metrics, video ad creative can be scaled much quicker than other types of creatives

  • Our In-house Studio

We’re proud to say we have our own in-house studio. This brings a whole host of benefits to you as a client:

 

Quickly produce video ad creative – Facebook and Instagram are fast moving environments, as our studio is next door we can move quick to get creative completed

 

Product shots – We have product turntables, product light boxes and a dedicated set up specifically for creating high quality product videos and images

 

Multiple coloured rollers to make your videos pop! – We have full size colour rollers that allow us to create a whole range of different background effects

 

Latest equipment – We have the latest Sony cameras, lenses, professional lighting, gimbals, microphones and everything we need to conduct a high-standard shoot

We Work With Small Companies All The Way Through To Large Corporations

Our Approach To Growing Your Business Through Creative

  • 1. Discovery and research

At the start of the project we take the time to understand your business, your products & services, business objectives and target audience.

 

Following a consultation, we will team you up with a member of our creative department. They will audit your previous creative and analyse all of your available materials, including previous campaigns and data.

 

From here, we can identify which type of shoot and creative are best suited to maximising your ROI on Facebook and Instagram.

  • 2. Strategy and planning

By teaming up with our media buyers we can develop a strategy and concept which will optimise your creative outcomes and deliver better results.

 

Whether it’s an in-house shoot or an off-site shoot, we have the resources available to cater to all needs, including our very own studio and access to a wide range of other locations.

 

With your creative needs in mind, we choose a suitable location and extras from our directories, which we have built from well-established relationships with our creative partners.

 

We know how to identify the right extras and have the expertise to find the right person to fit your business goals.

  • 3. Shoot day

This is the day we action and execute the planned strategy to capture your footage.

 

For all shoots there will be a director on hand to ensure everything is running smoothly and that we are getting the most out of our resources and location for the best quality edits.

 

We have adopted unique filming techniques which, when coupled with imaginative editing, work exceptionally well with Facebook’s algorithms to get the best outcome.

 

Your role here is to sit back, relax and watch the magic unfold. Remember, this is a fun day which should be enjoyed!

  • 4. The editing phase

After the shoot we take the equipment and footage back to our creative labs.

 

We then re-touch all sound and video. We use our very own crafted editing techniques to get the most out of your video footage.

 

Finally we add our very own effects, copy and dimensions in order to perfectly fit the ad’s placement.

  • 5. Split-testing the creative

Once your edits are complete, we begin split-testing your videos to see which drive the best results.

 

Because our media buyers and creative department work under the same roof, we are constantly up-to-date with all campaign aspects and have rapid insight. It is easy for us to make improvements without delay, making it easier to quickly and effectively optimise your creative.

 

Furthermore, because we capture such a large amount of footage on shoot day, we have a bank of video edits we can keep drawing from to keep our campaigns dynamic and fresh.

 

The result is the delivery of a range of top-quality ads which will stand out against your competitors.

Speak to the Creative Professionals

If you’re interested in finding out more about how we can help you to produce high-quality, bespoke video creative then fill in the form, give us a call or send us a message on Messenger.

We’re always happy to hold good conversations with businesses looking to make progress.

Book Your Free Consultation Now

Speak to a Facebook & Instagram advertising specialist to find out:
  • How to unlock the power of Facebook & Instagram to drive revenue for your business
  • Why now is the best time to take advantage of these incredible platforms
  • How to scale your campaigns while maintaining great ROI