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We produce video ad creative for a better ROI
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Video creative on Facebook and Instagram is now a must
Video creative is taking over Facebook and Instagram, quickly becoming the most
powerful creative format on both platforms. With increased reach, lower cost-per- action and incredible results to be achieved, video creative enables you to gain the most from your ad spend.
Social media posts with videos have around 48% more views
Around 100 million hours of video are watched every day on Facebook
Video consumption is increasing by approximately 100% per year
At this rate, investment in video is expected to increase dramatically in the coming years
With video consumption rapidly growing, it is now a crucial aspect of business marketing.
Video content is proliferating through all channels of content consumption and is expected to continue to grow for the foreseeable future. Mark Zuckerberg describes video as a “megatrend” and we couldn’t agree more.
With 86% of marketers now using video content to promote their goods and services it is crucial not to fall behind your competitors.
We love to produce great results whilst maintaining the spirit of your brand.
At Upbeat, we’ve recognised the need for ad-creative that maximises your ad potential. Our creative team has developed a first-rate formula for producing creative for Facebook and Instagram ads.
We have adopted unique filming techniques which, when coupled with imaginative editing, work exceptionally well with Facebook’s algorithms to get the best outcome. For a number of our clients this has taken them viral.
Upbeat Agency has its own in-house studio and offers bespoke packages to meet your creative and video needs, including models, cameras, equipment, directors and venue hire. Here’s how we can help you:
Capture your products in use
Filming your products to show them in the best light possible, using leading industry standards for e-commerce to help your product to stand out from your competitors’
Capture attention through animation
Using the best software available to create motion graphics or animation videos, with previously sourced assets such as brand colours, logos and images included
Edit your videos to industry-leading standards
Utilising our knowledge of Facebook algorithms, technology and software to drive engagement and get people to stop scrolling when they reach your ad. Always with the aim of taking things viral.
Sound editing and sound design
Deliver the cleanest speech and vocals to make sure your message is being transmitted in the most impactful way, then reinforce it with sound design to add atmosphere and feeling
Use an actor, model or influencer to promote your products
Create a huge boost in credibility and attention by using models or influencers to create hype around your brand. We find a director and the best-fitting extras from our trusted roster that fit the use of your product perfectly for its promotion
Access our in-house studio and other shooting locations
We take high-quality product photography and then edit it using sophisticated editing software, guaranteeing the highest quality of ads
Access other shooting locations
Selected from our directories for larger shoots or when we think this could add value to your creative strategy
If you would like to speak to our team of creative experts, then please fill out the form at the top of this page and a member of our team will be in touch shortly.
Why your business needs high-quality video creative
Save time and money
Access our resources, contacts and equipment to create professional videos and creative
Maximise profitability
Optimise your adverts to reach lower CPAs
Expand your reach
Reach more people that are relevant to your brand
Retargeting
Bring in hot leads, stay top-of-mind and increase your ROI
Increase revenue, leads and sales
Traffic is more receptive to video ads, helping to boost your business
Our approach to growing your business through creative
1. Discovery and research
At the start of the project we take the time to understand your business, your products & services, business objectives and target audience.
Following a consultation, we will team you up with a member of our creative department. They will audit your previous creative and analyse all of your available materials, including previous campaigns and data.
From here, we can identify which type of shoot and creative are best suited to maximising your ROI on Facebook and Instagram.
2. Strategy and planning
By teaming up with our media buyers we can develop a strategy and concept which will optimise your creative outcomes and deliver better results.
Whether it’s an in-house shoot or an off-site shoot, we have the resources available to cater to all needs, including our very own studio and access to a wide range of other locations.
With your creative needs in mind, we choose a suitable location and extras from our directories, which we have built from well-established relationships with our creative partners.
We know how to identify the right extras and have the expertise to find the right person to fit your business goals.
3. Shoot day
This is the day we action and execute the planned strategy to capture your footage.
For all shoots there will be a director on hand to ensure everything is running smoothly and that we are getting the most out of our resources and location for the best quality edits.
We have adopted unique filming techniques which, when coupled with imaginative editing, work exceptionally well with Facebook’s algorithms to get the best outcome.
Your role here is to sit back, relax and watch the magic unfold. Remember, this is a fun day which should be enjoyed!
4. The editing phase
After the shoot we take the equipment and footage back to our creative labs.
We then re-touch all sound and video. We use our very own crafted editing techniques to get the most out of your video footage.
Finally we add our very own effects, copy and dimensions in order to perfectly fit the ad’s placement.
5. Split-testing the creative
Once your edits are complete, we begin split-testing your videos to see which drive the best results.
Because our media buyers and creative department work under the same roof, we are constantly up-to-date with all campaign aspects and have rapid insight. It is easy for us to make improvements without delay, making it easier to quickly and effectively optimise your creative.
Furthermore, because we capture such a large amount of footage on shoot day, we have a bank of video edits we can keep drawing from to keep our campaigns dynamic and fresh.
The result is the delivery of a range of top-quality ads which will stand out against your competitors.
Speak to the Creative Professionals
If you’re interested in finding out more about how we can help you to produce high-quality, bespoke video creative then fill in the form, give us a call or send us a message on Messenger.
We’re always happy to hold good conversations with businesses looking to make progress.