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How to Run Facebook Ads for Plumbers

Are you a plumber looking to get more customers and grow your business? Have you tried advertising on Facebook but are not sure how to get the best results?

Keep reading to learn everything you need to know to run effective Facebook adverts for your plumbing business. 

With over 3 billion active monthly users, Facebook is one of the best places to advertise your plumbing services. People of all ages use Facebook every day, making it easy to reach your ideal customers right where they already spend time online.

But with so much competition out there, you need to know how to create Facebook adverts that stand out and get people to pick up the phone and call you.

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Don’t worry though – this article will walk you through the steps to get great results from your Facebook advertising.

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Why Facebook Adverts Work Well for Plumbers

There are a few key reasons why Facebook is an ideal place for plumbers to advertise:

1. You can target your adverts to a local area.

As a plumber, most of your customers are likely in a specific town, city, or region. With Facebook adverts, you can make sure your adverts only show to people in the areas you serve. This helps you avoid wasting money showing your adverts to people who are too far away.

2. You can get very specific with who sees your adverts.

In addition to location, Facebook lets you target based on age, gender, interests, behaviours, and more. You can show your adverts to your ideal customers, like homeowners, landlords, or business owners in your area.

3. Adverts can fit any budget

You control how much you want to spend on Facebook adverts. You can start small and increase your budget over time as you see results. This makes Facebook adverts accessible even for small plumbing businesses.

4. Adverts appear right in Facebook news feeds

Facebook adverts are placed right in users’ news feeds, where they scroll through posts from friends and family. This helps your adverts appear natural and catch people’s attention as they browse Facebook.

Let’s take a detailed look at the steps involved in running Facebook ads for your plumbing business.

Step 1: Set Up Your Facebook Page

Before you can start running Facebook adverts, you need to create a Facebook business page for your plumbing company if you don’t have one already.

This is separate from your personal Facebook profile. Your business page is where you can post updates, photos, and special offers, and build a following of loyal customers.

To create your Facebook business page:

  • Go to facebook.com/pages/create
  • Choose the “Local Business or Place” option
  • Provide key business info like your plumbing company name, phone number, and address
  • Add a profile picture and cover photo to make your page look professional
  • Fill out the About section with a detailed description of your plumbing services

Once your page is set up, invite your existing customers to like your page, and start posting helpful and engaging content. You can share plumbing tips, before and after photos of jobs, or updates about your business. Post consistently to keep your audience engaged.

Step 2: Choose Your Advert Objective 

When you’re ready to create your first Facebook advert, start by choosing your advert objective. This is the main goal you want to achieve with your advert. Facebook has three main categories of objectives:

  • Awareness: Objectives that build interest in your plumbing services, like boosting posts or promoting your page
  • Consideration: Objectives that get people to learn more about your business, like clicking to your website or watching a video  
  • Conversion: Objectives that encourage people to call you or fill out a form to request service

Since getting new customers is likely your main goal, choose a consideration or conversion objective like “Increase calls” or “Lead generation.” This will optimise your advert to get people to take that specific action.

Step 3: Define Your Target Audience

Next, choose who you want to see your plumbing advert. Think about your ideal customer and the types of people who are most likely to need your services.

Here are some targeting options to consider:

  • Location: Choose the city, postcode, or radius around your business that you want to target
  • Age: Select an age range that matches your typical customers, such as 30-65+  
  • Gender: If most of your customers tend to be a particular gender, you can focus your targeting on men or women
  • Interests: Think about interests your ideal customer may have, like “home ownership,” “home improvement” or “DIY”
  • Behaviours: You can target based on a user’s purchase behaviours, device usage, and other activities
  • Life Events: If you want to reach new homeowners, you can target users moving to a new house

The key is to get specific with your targeting without narrowing the audience down too much. You want to focus on the right type of customer while still having a large enough audience to get results.

Step 4: Set Your Budget and Schedule

Facebook adverts can work for any budget. You can spend as little as a few pounds per day. As you see results, you can slowly increase your budget to reach more people.

There are a few ways to control your advert spend:

  • Daily Budget: Set a maximum amount you’re willing to spend each day, such as £10/day. Once you reach your daily limit, Facebook will stop showing your advert until the next day.
  • Lifetime Budget: Set a total amount to spend over the duration of your advert campaign. Facebook will pace your spending over time to avoid using up the budget too quickly.
  • Advert Scheduling: Choose if you want your adverts to run continuously or only on certain days or times. For example, you may only want your advert to appear during business hours when someone is available to answer the phone.

Start with a modest daily or lifetime budget and remember that you can always adjust it later. It’s better to start small and increase gradually than to overspend right away.

Step 5: Create Your Advert 

Now for the fun part – it’s time to design your plumbing advert! Your advert is made up of three main parts:

  • Advert Format: Choose between a single image, video, carousel (multiple images), or other format options 
  • Advert Creative: Upload your image or video, write an engaging headline and body text, and add a link to your business page or website
  • Call to Action: Select a call-to-action button like “Book Now,” “Call Now,” or “Send Message” 

Here are some tips for creating an effective plumbing advert:

  1. Use eye-catching images or videos that relate to your plumbing services. Show before and after photos, images of you or your team on the job, or common plumbing problems to grab attention.
  1. Write advert copy that addresses your customer’s needs. Focus on how your services solve their plumbing issues. Use phrases like “Clogged drain? We can fix that fast!”  
  1. Include a clear call to action. Make it obvious what step they should take next, whether it’s to call your office or book an appointment online. Your CTA button should match the action you want customers to take.
  1. Keep the text short and skim-friendly. People scroll through Facebook quickly, so make sure your advert is easy to read and gets the main points across fast.
  1. Customise your advert for different placements. Facebook may show your advert in the news feed, instant articles, and other placements. Adjusting the advert for each one helps it fit seamlessly wherever it shows up.

Step 6: Launch and Optimise Your Advert

Once your targeting is set and your advert creative is ready to go, it’s time to launch your advert campaign! Facebook will review your advert to make sure it meets their guidelines, which usually takes less than 24 hours. 

As your advert starts getting impressions and results, keep an eye on the performance. Facebook provides detailed reporting on metrics like:

  • Impressions: The number of times your advert appeared across Facebook  
  • Clicks: How many people clicked on your advert to visit your website or landing page
  • Cost per Click: The average amount you paid for each advert click
  • Cost per Lead: If you’re using a lead generation objective, this shows how much you’re paying for each new lead
  • Calls: Using call tracking, you can see how many calls your advert generated

Check on these metrics daily while your advert is active. If an advert is performing well, you may want to increase the budget to reach even more people. If an advert is struggling to get results, you can adjust the targeting, creative, or budget to try to improve it.  

It’s also a good idea to try out different advert versions to see which one performs best. Run two adverts with different images, headlines, or calls to action. After a few days, you can see which one got better results and then put more budget behind the winner.

Over time, you’ll likely need to refresh your advert creative as performance starts to decline. Even a great advert will get old if people see it too many times. Regularly switch up your visuals and copy to keep things feeling new and engaging.

By consistently monitoring and improving your campaigns, you can get the most out of your Facebook advert spend and keep a steady flow of new plumbing customers coming in. 

Boost Your Plumbing Business with Facebook Adverts

As you can see, Facebook adverts are a powerful tool to help your plumbing company get more recognition, phone calls, and customers.

By following the steps above and committing to ongoing optimisation, you can make Facebook advertising a core part of your plumbing marketing strategy. 

Remember, even if it feels overwhelming at first, you can start small with a modest budget and basic targeting. As you learn what works for your unique business, you can expand your efforts and start generating serious results from your campaigns.

The key is to stay consistent, pay attention to the data, and always look for ways to give your audience value. Provide helpful information, engaging content, and quality services, and your ideal customers will be happy to choose you the next time they need a plumber.


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