Built for performance,
not vanity metrics
Upbeat was founded with a simple goal – to help e-commerce brands grow through marketing that actually drives revenue.
Too many agencies focus on impressions, clicks, and activity. We focus on outcomes.
Our approach combines paid media, performance creative, and Ai-driven systems to test faster, iterate quicker, and scale what works.
That’s how modern DTC brands win.
Founded on real performance experience
"
Upbeat was built by Jordan Bucknell after years of working closely with e-commerce brands and seeing the same problem again and again – too much noise, not enough results.
The solution wasn’t more services. It was focus.
Today, Upbeat is built around what actually drives growth:
Paid ads, high-performing creative, and systems that allow brands to scale efficiently.
A partner focused on growth
We work closely with brands that are serious about scaling.
That means moving fast, testing constantly, and focusing on what actually drives performance -not chasing trends or vanity metrics.
Mission
To help DTC and e-commerce brands scale through performance marketing driven by paid media, creative, and Ai.
Vision
To build the most effective performance marketing partner for modern e-commerce brands.
The team behind Upbeat
A team of media buyers, creatives, and operators focused on one thing – performance.
Jordan
Jordan
Jack
Jack
Marta
Marta
Hana
Hana
Adele
Adele
Ismet
Ismet
Cristina
Cristina
Holly
Holly
Matt Thomas
Matt Thomas
Matthew Del Grande
Matthew Del Grande
Edi
Edi
Our values
Being real, being human
We trust, respect and support each other as individuals every day. Being genuine, kind, caring and empathetic is our way of being real, being human. This builds an environment where everyone feels appreciated.
Always learning, always improving
By growing and developing from the inside out, we strive to be the best humans we can be. We continually improve our knowledge, resourcefulness and capabilities to create a better agency that can better serve our clients.
Building meaningful relationships
We focus on building a genuine, tight-knit, trust-filled team who care and support each other. We listen to each other, help each other succeed, hold each other accountable and push each other to achieve more. High quality human connections let us be our real selves.
Being passionate and driven
Our standards are high, our work ethic is focussed and our hunger to push forward is deep. This shines through in our attention to detail, our continual efforts to add value and our willingness to work hard to get things done.
Being creative and having fun
Through pushing boundaries and daring to dream, we’re able to produce ideas and content we’re proud of. We love to laugh, smile and enjoy the journey of life. Creating these moments is a core part of being in the Upbeat Family.
So - what
comes next?
If you're looking for a partner to help scale your brand through paid media and creative, we’d love to talk.
We focus on working with brands that are ready to grow - and ready to do it properly.
A team that enjoys the process
We take performance seriously – but we also enjoy what we do.
From team meetups to creative sessions, we’re building a culture that balances high standards with a strong team environment.
Need marketing support? Let’s talk
Apply for your free strategy session now to get the ball rolling.