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Facebook & Instagram Blog
Get the most from your Facebook & Instagram advertising
Expanded analytics for Instagram and Facebook
Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these will be accessible via the Facebook Analytics dashboard. Instagram Analytics Currently, Instagram Insights are available to...
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Why every business needs to be using custom audiences
Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A Custom Audience can be created from a list of people that have already engaged with your business. You can create ads to target...
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Optimising video content for your mobile audience
With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more...
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Marketing for the holiday season
Autumn has arrived and the clocks have gone back, a time of year synonymous with finalising your Christmas marketing strategy. This year, it’s expected that there will be more shoppers than ever taking to mobile for Christmas shopping, as 93% of people in the UK now...
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Facebook is introducing 3D photos
A new immersive format has been introduced to Facebook in the form of 3D photographs, and before long we will be able to add these to our News Feed. This is another piece of awesome tech coming from the giant in a year that we’ve already seen other immersive...
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New Facebook Marketplace features are coming your way
Since its introduction in 2016, Facebook Marketplace has become a place not only for people to buy and sell within their local communities, but also somewhere they can discover things they’re interested in, connect with local people, launch a business and make money....
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Victoria Beckham, Queen of the bots?
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users, there is a good chance your target audience are not only on Messenger, but using it everyday. Big businesses are starting to realise this....
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How to Use Instagram Hashtags
We’ve said it before and we’ll say it again, Instagram is a platform to watch! There have been a number of exciting new updates this year, ranging from new topic-based discovery channels, IGTV, new ways to shop, business-friendly updates and much much more. Whilst...
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Shopping on Instagram just got easier
Shopping has been growing on Instagram and this week the platform has introduced two new ways for it’s billion active account owners to make purchases. This will be music to the ears of the 90 million people that are tapping to reveal shopping tags in posts each...
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How to produce high-quality creative for Facebook Ads
We’ve recently had another creative shoot at Upbeat Agency, which makes it a great time to share our top tips on producing content. Content production can be one of the most fun parts of advertising, but whilst it’s important to enjoy what you’re doing you need to...
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A beginner’s guide to setting up a carousel ad to reach your Facebook objective
Carousel ads allow you to make the most of your Facebook advertising space by providing you with the ability to showcase up to ten images, each with its own link, headline and call-to-action button. They are a diverse and exciting ad format – arguably the most useful...
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An introduction to Facebook Analytics and 5 key areas to focus on
For many businesses, Facebook Analytics is a source of headaches of epic proportion with its multitude of dashboards and other complexions. We’re here to clarify what Facebook Analytics is and to let you know why you should care about understanding your data. Facebook...
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