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New business friendly features on Instagram
Things are getting exciting for businesses using Instagram at the moment. With more than 200 million daily active Instagrammers visiting an Instagram business profile each day its unsurprising that the platform’s attention has turned to harmonising the interactions...
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F8 – What to take away from 2018’s Developer Conference
F8 took place last week, and as usual the new tech announcements did not disappoint. Here’s what you can expect to hear about over the coming months: 1. “Clear history” A well-timed new privacy feature was announced which will allow users to delete data that...
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Upbeat Founder Jordan Bucknell speaks to Steve Hyland of Business Connections Live
Our business owner Jordan Bucknell talks to Steve Hyland of Business Connections Live. Clearing up a few questions about advertising on Facebook, and why this is such a powerful business tool. He talks about the sales funnel; awareness, consideration and conversion,...
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Facebook F8 2018!
Registration is open to attend 2018’s Facebook F8 Developer Conference which will take place on the 1st and 2nd May 2018 in San Jose, California. You can apply to attend here. So, what is the F8 conference? It’s an annual 2-day event which brings together developers,...
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Instagram Shopping – What you need to know..
Exciting news recently, Instagram shopping is being launched in eight new countries. After a successful year long trial in the US, the platform has decided to make it easier for people to purchase straight from their Instagram feed. This is great news for e-commerce...
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GDPR – What you need to know
With less than 12 weeks until the General Data Protection Regulation (GDPR) comes into force, it’s necessary for businesses, employees and individuals (data subjects) to get to grips with what this means for you and how you handle and share personal data. GDPR is...
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The All-Important Facebook Pixel – How To Set This Up
A must for re-marketing, lookalikes and making the most of Facebook data The Facebook Pixel is an incredibly useful analytics tool which measures the events (actions) taken by people engaging with your business, allowing you to analyse their behaviour to see how well...
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4 Ways To Use Messenger To Grow Your Business
We all love using Messenger to get in touch with friends, but are we using it to it's full potential to grow our businesses? For those who have not yet embraced Messenger advertising, the time is now. Facebook’s research has highlighted that 63% of people are using...
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A Society of Smart Phone Users
Today, mobile phones are practically a necessity in daily life, we take them everywhere with us. So this is where I come to discuss mobile marketing; it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets,...
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The Facebook Newsfeed Changes
Mark Zuckerberg's 2018 personal challenge, "fixing" big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke the news that it is changing the way it currently manages its Newsfeed. Facebook originally...
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Videos: Get The Best Results By Choosing The Right Placements and Video Formats
In a world where 75% of mobile data is expected to be video by 2020, a successful digital marketer recognises the importance of getting to grips with video creation through Facebook. This blog will provide you with knowledge for when you’re planning on rolling out...
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Instagram Stories; save those expressions!
Your Instagram account is something you should never discount from your social media efforts. In fact, it is now regarded as the top social media channel for engagement. It’s so important to keep in mind where your ideal customer spends their time… ‘Instagram’s user...
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