Facebook & Instagram Blog

Get the most from your Facebook and Instagram advertising

Facebook F8 2018!

Registration is open to attend 2018’s Facebook F8 Developer Conference which will take place on the 1st and 2nd May 2018 in San Jose, California. You can apply to attend here. So, what is the F8 conference? It’s an annual 2-day event which brings together developers,...

GDPR – What you need to know

With less than 12 weeks until the General Data Protection Regulation (GDPR) comes into force, it’s necessary for businesses, employees and individuals (data subjects) to get to grips with what this means for you and how you handle and share personal data.      GDPR is...

A Society of Smart Phone Users

Today, mobile phones are practically a necessity in daily life, we take them everywhere with us. So this is where I come to discuss mobile marketing; it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets,...

The Facebook Newsfeed Changes

Mark Zuckerberg's 2018 personal challenge, "fixing" big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke the news that it is changing the way it currently manages its Newsfeed. Facebook originally...

Instagram Stories; save those expressions!

Your Instagram account is something you should never discount from your social media efforts.  In fact, it is now regarded as the top social media channel for engagement. It’s so important to keep in mind where your ideal customer spends their time… ‘Instagram’s user...

Facebook’s Reach Objective

We recently created a blog post about abandoned carts (people who disappear after they add items to their e-commerce shopping cart). Well this article is going to compliment that nicely…We’re going to discuss the Reach Objective. That may sound a bit techie and you...

10 Features you need on your Facebook page

Facebook are rolling out more features for your Facebook page every day – which means unfortunately you may miss a few.  For all you marketers and those managing your own social media, we don’t want you to miss a trick.    Here’s 10 features to keep on top of….   1....

I’m already thinking about Black Friday!

Personally, I’m already thinking about Black Friday – it’s ideal for those last minute Christmas presents you really weren't up for paying full price for, and I don’t think I’m the only one thinking this! This can be quite daunting for retailers – as you can be...

Showtime on Facebook

These days we are glued to the devices we carry in our pockets, watching TV shows, movies, documentaries (whatever we can!) more than ever. This trend has only just come about in the last ten years or so. We're currently using the likes of YouTube, iTunes, Amazon...

Facebook Groups for Pages

Facebook has announced the launch of Facebook Groups for Pages, allowing brands, businesses, and artists to connect and communicate with their super-fans.  Before going into what Facebook Groups for Pages actually means, can I please start (just to keep a clear...

Engagement Custom Audiences on Facebook

Okay, so what is an Engagement Custom Audience? (sounds fancy I know!)  Firstly, we need to figure out what Facebook means when referring to “engagement”.  Facebook has defined this as post clicks, likes, shares and comments. So now that we have that covered.     An...

How To Get The Best From Facebook Video

We all have those friends who love to share the latest viral Facebook video, whether it be a litter of fluffy puppies or the newest heart-warming John Lewis advert. As the view counts show, these videos are hugely shareable, and find their way onto multiple people’s...

Get More Traffic With Local Awareness Ads

If you’ve just set up a women’s clothing shop in the heart of the trendy East End of London, then the chances are that you have a specific audience in mind – both in terms of age and gender, as well as geographical location. In other words, if John in Aberdeen sees...

3 Powerful Ways Dynamic Ads Can Help You

Your mother uses it on the iPad to see what her grandkids are getting up to at school, your children use it to keep in touch with their friends, and perhaps you use it to arrange the meetings of a club you belong to – Facebook has become the ‘go to’ social media...

A Great Facebook Ads Campaign in 7 Steps

You're planning a Facebook advertising campaign and want to make sure it's a roaring success, right? Lucky for you you're in the right place as we are a specialist Facebook advertising agency. Keep reading to be guided through the 7-step process of creating a great...

5 Benefits of Facebook Lookalike Audiences

If you’ve done research on types of Facebook Ad targeting, you will already have come across Facebook Lookalike Audiences, one of the Ads Manager's useful features. In a nutshell, Facebook will use the data from your specified audience, for example your Facebook fans...

Facebook Business Manager in 5 FAQs

The Business Manager is one of Facebook’s surprisingly little-known offerings. Given how much simpler it makes managing your Facebook company accounts though, it really shouldn’t be. If you don’t know what I’m talking about, read on! 1. What is the Business Manager?...

Would You Like To Find Out More About Our Services?

We love helping businesses get a positive ROI on their digital marketing. If you want to find out how this could be possible for your business then please do get in touch