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Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
Google Ads Tracking Template (Set Up & Guide)
If you’re spending your hard earned cash on running Google Ads (formerly AdWords) campaigns, you’ll want to know how your ads are performing for your business. Makes sense, right? But this isn’t always easy. Although Google reporting provides advertisers with basic information about campaign performance, sometimes you’ll want to access more detailed insights that can
How Much Do TikTok Ads Cost? [2022 Guide]
It’s fair to say that TikTok has taken the world of social media by storm. Since launching in 2017, the platform has grown at lightning
Social Media Marketing Tips to Skyrocket Your Brand
Social media marketing is an invaluable tool for any brand looking to accelerate growth, attract new customers, and retain loyal shoppers. That’s because both organic
How To Write Effective Google Ads
There’s a lot to consider when you’re launching a new Google Ads campaign. Are you reaching the right target audiences? Is your campaign tracking set
Snapchat Story Ads: Everything You Need to Know
Looking to add a new dimension to your paid social campaigns? Keen to experiment with a fresh format? Searching for a different way to engage
How to Create Facebook Ads: Step By Step Guide
Facebook advertising is immensely popular with brands around the globe. And for a good reason. The Facebook platform offers creative ad formats, detailed
Facebook Carousel Ads: Ultimate Guide
Simple and direct messages are usually best when it comes to Facebook advertising. But sometimes, you need a little more space for creativity. You
The Facebook Ad Review Process
There’s a lot to think about when you’re preparing to launch new Facebook ads. Will your ad copy drive enough conversions? Are you
Are Instagram Ads Effective & Worth The Investment?
Instagram is a hugely popular advertising platform for marketers around the globe. This won’t come as a surprise, considering that over 1 billion users
How to Set Up & Use a Google Ad Manager Account
If you’re running multiple ad campaigns across separate Google Ads accounts, you can quickly find yourself struggling to stay on top of things. How
Facebook Stories Ads Explained
Picture this. You’re browsing the usual content on your Facebook feed when a Story post at the top of the page catches your eye.
17 Expert Strategies To Increase Your E-Commerce Conversion Rate
If you’re running an e-commerce business, one of the most important metrics to track is your store conversion rate. This golden number will tell
How Long Does It Take For Google Ads to Work?
Google Ads is one of the most powerful tools available to online advertisers. The platform offers a huge range of different formats, from search
8 Reasons Social Media Marketing Is So Effective
Social media marketing is an extremely useful and versatile tool for e-commerce businesses. Brands can advertise across a wide range of different platforms, each
What is Paid Social Media Marketing?
Paid social media marketing is incredibly popular among businesses around the globe. Annual advertising spend on social media platforms is expected to reach £134bn
The Different TikTok Ad Types & Formats
TikTok is relatively young in the world of social media, but the platform has already become an incredibly useful tool for digital advertisers. The
Social Media Marketing Costs & Budgeting (2022)
Social media marketing is incredibly popular among e-commerce brands, and with good reason. Paid social provides advertisers with access to enormous audiences, advanced targeting
YouTube Bumper Ads: What They Are & How to Use Them
Google offers various different types of YouTube ads to e-commerce marketers. One of the most innovative ad formats available is the Bumper ad –
YouTube Discovery Ads: What They Are & How to Use Them
YouTube can be an incredibly powerful advertising platform for e-commerce brands. Advertisers can access a colossal audience of active users, utilise advanced targeting strategies
The Ultimate Guide To Planning And Shooting High-ROI UGC Video
User Generated Content (UGC) is an immensely powerful tool for e-commerce advertisers. In fact, it’s so powerful that we created an entire post about
How To Scale Your Facebook Ad Budget
So, your Facebook ad campaigns are crushing your targets. You’ve discovered several profitable audiences, identified your best performing creative assets, and you’re driving a
How Much Should You Spend on Facebook Ads?
If you’re planning to run a Facebook ad campaign, you need to ensure that you’re spending the right amount to deliver optimal results. If
How Much Does Google Ads Cost? [2022 Guide]
If you’re an ambitious e-commerce business looking to drive growth, advertising through Google Ads is a very good idea. The Google Ads platform is
How To Create A Digital Branding Strategy
Your digital brand is more than just a catchy name, a smart slogan or a slick logo. It’s how potential customers perceive the quality
How To Add Keywords In Google Ads
Google Ads can be an incredibly powerful tool for e-commerce advertisers. These ads are fuelled by advanced targeting strategies and proven to deliver a
Google Ads Ad Variations: A/B Test Your Ads
If you’re looking to run highly profitable Google Ads campaigns, A/B testing is a must. When you split test different ads, you rapidly gather powerful
Bucking the trend – scaling through iOS 14.5 and beyond
iOS 14.5 presented some sizable challenges for digital marketers. OK. That’s putting it mildly. It actually caused complete chaos for many online advertisers and ad
Facebook Ads For E-Commerce [High Converting Strategies]
Facebook is an excellent advertising platform for e-commerce brands. But to maximise the impact of your e-commerce Facebook ads, you need to focus on
Best Practices For Facebook Ads
Improving Facebook ad performance can feel a bit like spinning plates. There are so many factors that can impact your results. Creative assets,
How To Find Competitor Facebook Ads
It’s time to come clean. We’re all curious about what our competitors are doing on Facebook. Don’t worry, there’s no judgement here. It’s human nature.
YouTube Shoppable Ads: Why You Should Use Them
YouTube advertising is extremely popular among e-commerce businesses – and with good reason. These ad formats can deliver enormous reach, high levels of engagement and
