Facebook & Instagram Blog
Get the most from your Facebook and Instagram advertising
Don’t build an email list… Build a Messenger list!
Something big has happened in Facebook Messenger that we’re keen to shout about. It’s very important for all the business’ we work with. It’s so important that it can and should be part of your forward strategies for marketing on social; Facebook are now allowing...
Showtime on Facebook
These days we are glued to the devices we carry in our pockets, watching TV shows, movies, documentaries (whatever we can!) more than ever. This trend has only just come about in the last ten years or so. We're currently using the likes of YouTube, iTunes, Amazon...
Facebook Groups for Pages
Facebook has announced the launch of Facebook Groups for Pages, allowing brands, businesses, and artists to connect and communicate with their super-fans. Before going into what Facebook Groups for Pages actually means, can I please start (just to keep a clear...
Engagement Custom Audiences on Facebook
Okay, so what is an Engagement Custom Audience? (sounds fancy I know!) Firstly, we need to figure out what Facebook means when referring to “engagement”. Facebook has defined this as post clicks, likes, shares and comments. So now that we have that covered. ...
More Space for Social Advertising in Facebook Messenger
With Facebook running out of ad space on its news feed, they are now beginning to place advertisements on other areas of their platforms, hoping that this will boost their income. According to a report in ReCode, Facebook has determined that it can't put more ads...
Grab Attention With The Facebook Collection Ad Format
It has recently been recorded that there are 1.74 billion mobile active users on Facebook – a 21 per cent year-on-year increase. According to research, 48 per cent of millennials only watch video on their mobiles – we think it’s safe to say that if there was something...
How To Get The Best From Facebook Video
We all have those friends who love to share the latest viral Facebook video, whether it be a litter of fluffy puppies or the newest heart-warming John Lewis advert. As the view counts show, these videos are hugely shareable, and find their way onto multiple people’s...
Using Databases to Find More Customers on Facebook
Consumers see so many adverts every day that it is easy for them to disengage. Our challenge as businesses is to ensure that our adverts catch the eye and draw savvy shoppers in. Increasingly, we’re drawing on the data that we have about our audiences to do just that,...
How To Use Event Tracking To Make Your Ads Profitable
So, you’ve splashed out on a Facebook advert and you’re ready and waiting for the sales to roll in – fantastic! However, other than noticing an increase in the number of hits your website is getting or the sound of ringing tills, how can you tell how effective that...
Get More Traffic With Local Awareness Ads
If you’ve just set up a women’s clothing shop in the heart of the trendy East End of London, then the chances are that you have a specific audience in mind – both in terms of age and gender, as well as geographical location. In other words, if John in Aberdeen sees...