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Facebook F8 2018!
Registration is open to attend 2018’s Facebook F8 Developer Conference which will take place on the 1st and 2nd May 2018 in San Jose, California. You can apply to attend here. So, what is the F8 conference? It’s an annual 2-day event which brings together developers,...
Instagram Shopping – What you need to know..
Exciting news recently, Instagram shopping is being launched in eight new countries. After a successful year long trial in the US, the platform has decided to make it easier for people to purchase straight from their Instagram feed. This is great news for e-commerce...
GDPR – What you need to know
With less than 12 weeks until the General Data Protection Regulation (GDPR) comes into force, it’s necessary for businesses, employees and individuals (data subjects) to get to grips with what this means for you and how you handle and share personal data. GDPR is...
The All-Important Facebook Pixel – How To Set This Up
A must for re-marketing, lookalikes and making the most of Facebook data The Facebook Pixel is an incredibly useful analytics tool which measures the events (actions) taken by people engaging with your business, allowing you to analyse their behaviour to see how well...
4 Ways To Use Messenger To Grow Your Business
We all love using Messenger to get in touch with friends, but are we using it to it's full potential to grow our businesses? For those who have not yet embraced Messenger advertising, the time is now. Facebook’s research has highlighted that 63% of people are using...
A Society of Smart Phone Users
Today, mobile phones are practically a necessity in daily life, we take them everywhere with us. So this is where I come to discuss mobile marketing; it is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets,...
The Facebook Newsfeed Changes
Mark Zuckerberg's 2018 personal challenge, "fixing" big problems at Facebook, shows how much the company wants to increase trust. On Thursday the 11th Jan 2018 Facebook broke the news that it is changing the way it currently manages its Newsfeed. Facebook originally...
Videos: Get The Best Results By Choosing The Right Placements and Video Formats
In a world where 75% of mobile data is expected to be video by 2020, a successful digital marketer recognises the importance of getting to grips with video creation through Facebook. This blog will provide you with knowledge for when you’re planning on rolling out...
Instagram Stories; save those expressions!
Your Instagram account is something you should never discount from your social media efforts. In fact, it is now regarded as the top social media channel for engagement. It’s so important to keep in mind where your ideal customer spends their time… ‘Instagram’s user...
Facebook’s Reach Objective
We recently created a blog post about abandoned carts (people who disappear after they add items to their e-commerce shopping cart). Well this article is going to compliment that nicely…We’re going to discuss the Reach Objective. That may sound a bit techie and you...
Use the Power of Facebook Messenger to bring your Customers Back
Turn your abandon carts into sales! Cart abandonment is an inevitable part of e-commerce. Although frustrating, you could see it as a positive; these aren’t customers that you have lost, they are potential customers you can recover. It’s a great success that...
10 Features you need on your Facebook page
Facebook are rolling out more features for your Facebook page every day – which means unfortunately you may miss a few. For all you marketers and those managing your own social media, we don’t want you to miss a trick. Here’s 10 features to keep on top of…. 1....
Facebook’s Core Audiences, a goldmine for marketers!
Facebook’s Core Audiences, a goldmine for marketers! Targeting has always been such a critical part of advertising, and Facebook advertising is never short on ways to do this. Facebook offers you (the marketers) three different targeting strategies; There’s Core...
I’m already thinking about Black Friday!
Personally, I’m already thinking about Black Friday – it’s ideal for those last minute Christmas presents you really weren't up for paying full price for, and I don’t think I’m the only one thinking this! This can be quite daunting for retailers – as you can be...
Beyond Facebook; Meet the people who’ll love your Facebook Ads
I'm pleased to share that Facebook Ads have yet another great tool in their advertising arsenal. While you could previously show off your Ads solely to Facebook's ginormous audience, you can also stretch to people outside of Facebook. If you’ve run a Facebook Ad you...
Don’t build an email list… Build a Messenger list!
Something big has happened in Facebook Messenger that we’re keen to shout about. It’s very important for all the business’ we work with. It’s so important that it can and should be part of your forward strategies for marketing on social; Facebook are now allowing...
Showtime on Facebook
These days we are glued to the devices we carry in our pockets, watching TV shows, movies, documentaries (whatever we can!) more than ever. This trend has only just come about in the last ten years or so. We're currently using the likes of YouTube, iTunes, Amazon...
Facebook Groups for Pages
Facebook has announced the launch of Facebook Groups for Pages, allowing brands, businesses, and artists to connect and communicate with their super-fans. Before going into what Facebook Groups for Pages actually means, can I please start (just to keep a clear...
Engagement Custom Audiences on Facebook
Okay, so what is an Engagement Custom Audience? (sounds fancy I know!) Firstly, we need to figure out what Facebook means when referring to “engagement”. Facebook has defined this as post clicks, likes, shares and comments. So now that we have that covered. An...
More Space for Social Advertising in Facebook Messenger
With Facebook running out of ad space on its news feed, they are now beginning to place advertisements on other areas of their platforms, hoping that this will boost their income. According to a report in ReCode, Facebook has determined that it can't put more ads...
Grab Attention With The Facebook Collection Ad Format
It has recently been recorded that there are 1.74 billion mobile active users on Facebook – a 21 per cent year-on-year increase. According to research, 48 per cent of millennials only watch video on their mobiles – we think it’s safe to say that if there was something...
How To Get The Best From Facebook Video
We all have those friends who love to share the latest viral Facebook video, whether it be a litter of fluffy puppies or the newest heart-warming John Lewis advert. As the view counts show, these videos are hugely shareable, and find their way onto multiple people’s...
Using Databases to Find More Customers on Facebook
Consumers see so many adverts every day that it is easy for them to disengage. Our challenge as businesses is to ensure that our adverts catch the eye and draw savvy shoppers in. Increasingly, we’re drawing on the data that we have about our audiences to do just that,...
How To Use Event Tracking To Make Your Ads Profitable
So, you’ve splashed out on a Facebook advert and you’re ready and waiting for the sales to roll in – fantastic! However, other than noticing an increase in the number of hits your website is getting or the sound of ringing tills, how can you tell how effective that...
Get More Traffic With Local Awareness Ads
If you’ve just set up a women’s clothing shop in the heart of the trendy East End of London, then the chances are that you have a specific audience in mind – both in terms of age and gender, as well as geographical location. In other words, if John in Aberdeen sees...
The Best Facebook Lead Generation Method Ever
You’re gonna like this blog post. Having been running ads on the FB platform for almost 5 years I’ve never been more excited than I am right now. The platform has matured, the user base is solid and the advertising product is coming into its own. One of the most...
3 Powerful Ways Dynamic Ads Can Help You
Your mother uses it on the iPad to see what her grandkids are getting up to at school, your children use it to keep in touch with their friends, and perhaps you use it to arrange the meetings of a club you belong to – Facebook has become the ‘go to’ social media...
4 Tactics That Get Great ROI From Your Website Traffic
Ok, so you’ve got a website up and running, people are visiting your site, they leave and they never come back again. How can we re-engage with the people that leave? And more importantly how can we get the people that leave to come back and CONVERT! (buy something or...
This is the latest update on Facebook dynamic ads
Picture the scene – a potential customer has been clicking through website after website, searching high and low for that perfect birthday gift for their impossible-to-buy-for other half. They’ve settled on clothing (which is what your business sells), but no matter...
A Great Facebook Ads Campaign in 7 Steps
You're planning a Facebook advertising campaign and want to make sure it's a roaring success, right? Lucky for you you're in the right place as we are a specialist Facebook advertising agency. Keep reading to be guided through the 7-step process of creating a great...
5 Benefits of Facebook Lookalike Audiences
If you’ve done research on types of Facebook Ad targeting, you will already have come across Facebook Lookalike Audiences, one of the Ads Manager's useful features. In a nutshell, Facebook will use the data from your specified audience, for example your Facebook fans...
Facebook Business Manager in 5 FAQs
The Business Manager is one of Facebook’s surprisingly little-known offerings. Given how much simpler it makes managing your Facebook company accounts though, it really shouldn’t be. If you don’t know what I’m talking about, read on! 1. What is the Business Manager?...