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Facebook is testing Augmented Reality Ads
An exciting F8 conference announcement appears to be coming to fruition this week in the form of Facebook’s augmented reality ads. Whilst Facebook announced a couple of months ago that it was working with businesses to use AR to show off products in Messenger, they...
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Video chat comes to Direct, plus more exciting updates from Instagram
Grab your hats ladies and gentlemen, it’s the news we’ve been waiting for. As promised, video chat has now been rolled out to Direct, Instagram’s messaging platform. Not only this, but we have also been gifted with topic channels in Explore and new camera and music...
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New longer Instagram videos: what you need to know about IGTV
There have been some big announcements from Instagram in the last week. First, it now has a reach of over one billion people! And second, is the introduction of IGTV – Instagram TV. IGTV is a new app which allows you to post and watch videos up to an hour long, a big...
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8 Reasons your GA tracking is different from your Facebook tracking
We’re often asked by people why their Google Analytics (GA) and Facebook ads tracking statistics do not match. This can be really confusing when you’re trying to review how well your ads are doing and frustrating when trying to make decisions relating to your...
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Everything you need to know about how Facebook attribution works
When a person has seen your advert on Facebook or Instagram there are a variety of actions they can take such as watching your ad, visiting your website or purchasing a product. It’s important for you to know which actions these people are taking and to know whether...
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New business friendly features on Instagram
Things are getting exciting for businesses using Instagram at the moment. With more than 200 million daily active Instagrammers visiting an Instagram business profile each day its unsurprising that the platform’s attention has turned to harmonising the interactions...
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F8 – What to take away from 2018’s Developer Conference
F8 took place last week, and as usual the new tech announcements did not disappoint. Here’s what you can expect to hear about over the coming months: 1. “Clear history” A well-timed new privacy feature was announced which will allow users to delete data that...
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Upbeat Founder Jordan Bucknell speaks to Steve Hyland of Business Connections Live
Our business owner Jordan Bucknell talks to Steve Hyland of Business Connections Live. Clearing up a few questions about advertising on Facebook, and why this is such a powerful business tool. He talks about the sales funnel; awareness, consideration and conversion,...
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Facebook F8 2018!
Registration is open to attend 2018’s Facebook F8 Developer Conference which will take place on the 1st and 2nd May 2018 in San Jose, California. You can apply to attend here. So, what is the F8 conference? It’s an annual 2-day event which brings together developers,...
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Instagram Shopping – What you need to know..
Exciting news recently, Instagram shopping is being launched in eight new countries. After a successful year long trial in the US, the platform has decided to make it easier for people to purchase straight from their Instagram feed. This is great news for e-commerce...
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GDPR – What you need to know
With less than 12 weeks until the General Data Protection Regulation (GDPR) comes into force, it’s necessary for businesses, employees and individuals (data subjects) to get to grips with what this means for you and how you handle and share personal data. GDPR is...
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The All-Important Facebook Pixel – How To Set This Up
A must for re-marketing, lookalikes and making the most of Facebook data The Facebook Pixel is an incredibly useful analytics tool which measures the events (actions) taken by people engaging with your business, allowing you to analyse their behaviour to see how well...
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