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Taking Part – Facebook and the Women’s World Cup
It seems like only yesterday the screams of “It’s coming home” were ringing throughout the nation at the height of last year’s World Cup in Russia. Now it's the turn of the women to show the world how it’s done as the Women’s World Cup takes place in France. With...
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Key factors for Facebook post engagement in 2019
Long gone are those early days of Social Media, when you were able to get your post instantly in front of your fans on Facebook. Today it might seem like a hard task if you don't have a direct relationship with your audience. To reach your page fans and customers on...
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Day of reckoning for Messenger Broadcasts?
Earlier in the year, we brought you Facebook's Messenger news from F8, of which a large portion was focused on reintroducing Messenger as a secondary social media dedicated to friends and family. Facebook also announced that like WhatsApp, Messenger will now have...
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8 pieces of equipment you need for eye-catching creative
The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It's not just enough to have a finely tuned audience or large budget, the creative used needs to draw in your audience and make them take action. For many...
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Leveraging Instagram Stories for Business
Introduced in 2013, Instagram stories have become an essential feature to the platform offering users and businesses the ability to share a vertical, full-screen post that disappears after 24 hours. In January 2019 Instagram reported that 500 million Instagram accounts use stories every day. It’s clear that Instagram stories opportunities are for the taking!
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Messenger News at Facebook F8
For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future is private” before proceeding to focus heavily around Messenger news. One thing is clear, the Messenger app is going to...
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Messenger marketing – the untapped gold mine
Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing. As it stands, Messenger is largely considered the untapped gold mine of Facebook’s marketing suite. The figures, however, speak for themselves....
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Facebook and Instagram Easter hacks
Easter is just around the corner and whilst most people will be thinking colourful eggs, fluffy rabbits and bank holidays, we bring you our top hints to leverage some popular trends to your advantage. Facebook notes that conversations around ‘food’, ‘beverages’ and...
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Expanded analytics for Instagram and Facebook
Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these will be accessible via the Facebook Analytics dashboard. Instagram Analytics Currently, Instagram Insights are available to...
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Why every business needs to be using custom audiences
Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A Custom Audience can be created from a list of people that have already engaged with your business. You can create ads to target...
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Optimising video content for your mobile audience
With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos are designed to match consumption behaviour on mobile. Depending on your business type this will be more...
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Marketing for the holiday season
Autumn has arrived and the clocks have gone back, a time of year synonymous with finalising your Christmas marketing strategy. This year, it’s expected that there will be more shoppers than ever taking to mobile for Christmas shopping, as 93% of people in the UK now...
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