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Leveraging Instagram Stories for Business

Introduced in 2013, Instagram stories have become an essential feature to the platform offering users and businesses the ability to share a vertical, full-screen post that disappears after 24 hours. In January 2019 Instagram reported that 500 million Instagram accounts use stories every day. It’s clear that Instagram stories opportunities are for the taking!

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Messenger News at Facebook F8

For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future is private” before proceeding to focus heavily around Messenger news. One thing is clear, the Messenger app is going to...

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Marketing for the holiday season

Autumn has arrived and the clocks have gone back, a time of year synonymous with finalising your Christmas marketing strategy. This year, it’s expected that there will be more shoppers than ever taking to mobile for Christmas shopping, as 93% of people in the UK now...

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