Facebook & Instagram Blog
Get the most from your Facebook and Instagram advertising
What are Engagement Audiences and how can you leverage them in your business?
Okay, so what is an Engagement Custom Audience? (sounds fancy I know!) Firstly, we need to figure out what Facebook means when referring to “engagement”. Facebook has defined this as post clicks, likes, shares and comments. So now that we have that covered. ...
More Space for Social Advertising in Facebook Messenger
With Facebook running out of ad space on its news feed, they are now beginning to place advertisements on other areas of their platforms, hoping that this will boost their income. According to a report in ReCode, Facebook has determined that it can't put more ads...
Grab Attention With The Facebook Collection Ad Format
It has recently been recorded that there are 1.74 billion mobile active users on Facebook – a 21 per cent year-on-year increase. According to research, 48 per cent of millennials only watch video on their mobiles – we think it’s safe to say that if there was something...
How To Get The Best From Facebook Video
We all have those friends who love to share the latest viral Facebook video, whether it be a litter of fluffy puppies or the newest heart-warming John Lewis advert. As the view counts show, these videos are hugely shareable, and find their way onto multiple people’s...
How to Use Your Customer Database to Find More Customers on Facebook
Consumers see so many adverts every day that it is easy for them to disengage. Our challenge as businesses is to ensure that our adverts catch the eye and draw savvy shoppers in. Increasingly, we’re drawing on the data that we have about our audiences to do just that,...
How To Use Event Tracking To Make Your Ads Profitable
So, you’ve splashed out on a Facebook advert and you’re ready and waiting for the sales to roll in – fantastic! However, other than noticing an increase in the number of hits your website is getting or the sound of ringing tills, how can you tell how effective that...
Get Potential Buyers To Visit Your Store With Local Awareness Ads
If you’ve just set up a women’s clothing shop in the heart of the trendy East End of London, then the chances are that you have a specific audience in mind – both in terms of age and gender, as well as geographical location. In other words, if John in Aberdeen sees...
The Best Facebook Lead Generation Method You Will Ever See
You’re gonna like this blog post. Having been running ads on the FB platform for almost 5 years I’ve never been more excited than I am right now. The platform has matured, the user base is solid and the advertising product is coming into its own. One of the most...
Dynamic Ads and Three Powerful Ways They Can Help You
Your mother uses it on the iPad to see what her grandkids are getting up to at school, your children use it to keep in touch with their friends, and perhaps you use it to arrange the meetings of a club you belong to – Facebook has become the ‘go to’ social media...
4 Tactics That Get Great ROI From Your Website Traffic
Ok, so you’ve got a website up and running, people are visiting your site, they leave and they never come back again. How can we re-engage with the people that leave? And more importantly how can we get the people that leave to come back and CONVERT! (buy something or...