Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users, there is a good chance your target audience are not only on Messenger, but using it everyday.
Big businesses are starting to realise this. This week, it came to our attention that Victoria Beckham is now part of this group. Her Facebook Messenger bot is a prime example of the multitude of ways this piece of tech can benefit your business.
We are so impressed with hers that we have decided to walk you through it as a case study of the benefits of adding a bot to your Facebook business page.
Not only does Victoria’s bot have these six benefits, but we also like how we came across it via an advert including a call-to-action button that took us to her Messenger bot. This is a fantastic reminder of how diverse Facebook ads are and how you should always consider using a variety of objectives to drive revenue.
We hope this encourages you to consider the ways in which a bot could help your business and we’d love to hear of any amazing bots you’ve come across in the comments below!
- October 2, 2018
Victoria Beckham, Queen of the bots?
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