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Paid Social, Supercharged: The Ultimate Guide to Facebook Ad Automation in 2024

Ever felt overwhelmed managing your Facebook ads?

If only there was a way to save time, money, and still achieve better results…

Well, there is.

Enter Facebook ad automation, your new best friend in the world of paid social marketing. Discover how this powerful approach can streamline your campaigns, optimise performance, and ultimately boost your return on investment (ROI). 

Buckle up, because we’re about to speed through the ins and outs of this game-changing social media marketing tactic. Let’s dive in.

As a specialist Paid socials agency we can help you with your campaigns just get in touch for a free consultation.

Key Takeaways

  • Save time and money with Facebook Ad Automation in 2023.
  • Leverage automated rules to optimise ROI, monitor performance metrics, adjust ad spend & budget and A/B test for maximum efficiency.
  • Choose the right tool, plan your first campaign & learn from results to unlock its full potential.

Understanding Facebook ad automation

Facebook ad automation is a process that utilises tools and software to:

  • Create, manage, and optimise Facebook ad campaigns automatically
  • Scale campaigns while saving time and cost
  • Help marketers focus more on strategy and less on ad management
  • Automate tasks such as ad creation, duplicating ad sets, and setting up automated rules for ad performance

This article explores in detail the concept of Facebook ad automation and how it can enhance your campaigns. Let’s kick things off by covering some of the basics.

What is Facebook ad automation?

Facebook ads automation, also known as Facebook automated ads, involves using Facebook’s new technology to streamline and automate the creation, management, and optimisation of your Facebook marketing ads. It saves both time and money by automating various tasks associated with ad campaigns, such as stopping ads with low ROI from soaking up budget to scaling top perfomers, totally hands-free. 

This allows you to create more targeted and effective campaigns, ultimately improving your overall marketing strategy.

4 Next-level benefits of Facebook ad automation

Automating your Facebook ads presents several advantages such as:

1. Time savings: 

Imagine not having to manually adjust bids, monitor performance metrics, or A/B test ad variants – all these processes can be automated, allowing you to focus more on strategic planning and less on repetitive tasks. 

By automating your Facebook ads, you can significantly reduce the time spent on creating, managing, and optimising your campaigns.

2. Cost efficiency: 

Utilising Facebook ad automation can significantly reduce your advertising costs. By automating tasks such as ad creation, bid adjustment, and performance monitoring, you can minimise manual labour and reduce the risk of human error. 

This not only saves you money on staff costs but also ensures your budget is used more effectively. What’s more, with the ability to fine-tune your campaigns based on real-time performance data, you can allocate your budget towards high-performing ads, maximising your return on investment.

3. Enhanced targeting: 

With Facebook ad automation, you can take your targeting capabilities to the next level. 

The automation tools allow you to segment and automatically home in on your audience based on a variety of factors such as demographics, interests, behaviours, and more. 

Not only does this help you reach the right people at the right time, but it also enables you to create more personalised and relevant ads.

4. Superior ad performance: 

With Facebook ad automation, enhanced campaign performance comes as standard. The system’s ability to continuously optimise your ads based on real-time data can lead to improved engagement, increased conversions, and ultimately, a higher return on investment. 

Instead of manually tweaking your ads and hoping for the best, automation does the heavy lifting for you, ensuring your ads are always performing at their peak. This not only results in better ad performance but also frees up your time to focus on other aspects of your marketing strategy.

Different Facebook Automated Rules

Facebook offers various automated rules that allow you to set specific conditions for your campaigns, ad sets, and ads, automating actions based on performance. These rules can be used at any level of the Facebook ad structure, including:

  • Ad account
  • Campaign
  • Ad set
  • Individual ads

This flexibility allows you to create a highly customised automation strategy that aligns with your marketing objectives.

For instance, automated rules can be set to temporarily halt low-performing ads to prevent budget depletion – or enhance budgets when an ad set begins to show promising results. 

Let’s take a look at some of the most popular options:

Pause low-performing ads: If your ads are not achieving the desired click-through rate (CTR) or conversion rate, you can set an automated rule to pause them. This prevents unnecessary spending on ads that aren’t delivering results.

Increase budget for high-performing ads: On the other hand, if your ads are performing exceptionally well, you can set a rule to increase their budget. This allows you to capitalise on successful ads and get the most out of them.

Schedule ads for specific times: If your audience is more active during certain hours of the day, you can set a rule to run your ads during those hours. This ensures that your ads are seen by as many people as possible.

Adjust bids based on performance: You can set a rule to increase or decrease your bids based on the performance of your ads. For example, if your cost per click (CPC) is too high, you can lower your bids to reduce costs.

Rotate ads to keep content fresh: To prevent ad fatigue, you can set a rule to rotate your ads regularly. This keeps your content fresh and engaging for your audience.

By automating these actions, you can ensure your campaigns are always producing peak performance, maximising your ROI and overall success.

Setting Up Automated Facebook Ads

Ready to get started with automated Facebook ads? Setting up is easier than you might think. The following sections will guide you through each step of this process. Let’s jump in.

1. Head to your Facebook page 

The first step on your journey to Facebook ad automation is to navigate to your Facebook page. Make sure you’re logged in as the admin of that page. 

Being logged in as the page gives you the necessary permissions to create your campaigns and access the Facebook Ads Manager, a powerful tool equipped with a multitude of features designed to streamline your ad creation, management, and optimisation processes. 

2. Click the “Advertise” button

Once you’re logged into your Facebook page as an admin, locate the “Advertise” button. This button is typically found just below the cover photo at the top of your Facebook page. Clicking this button will lead you to the Facebook Ads Manager, where you can start creating your ad campaign.

3. Select “Get Started with Automated Ads”

After you’ve clicked “Advertise”, you’ll be presented with a number of different goals. This is where you tell Facebook what you want to achieve from your ad campaign. 

Select “Get Started with Automated Ads” and move to the next section. 

4. Answer Facebook’s questions 

Nothing too in-depth – just a couple of key demographic and business questions to help Facebook build an understanding of what your advertising goals are, and the types of people you want to attract. 

4. Create Your Ads

Facebook automated ads allow you to create up to six different ad variants. These variants will then be tested against different audience segments to identify which combination delivers the best results. This feature of ad automation maximises the potential of your ads, ensuring that you reach the right audience with the most effective message.

How Facebook Automated Ads Can Scale Your Campaigns on Auto-Pilot

With traditional static Facebook campaigns, you’re left to sift through mountains of data yourself to decipher which campaigns are hitting the mark and which ones are missing the target. This is a time-consuming task that can feel like searching for a needle in a haystack. 

But, here’s where Facebook automated ads come into play.

Facebook automated ads eliminate the need for this laborious data analysis. They do the heavy lifting for you, clearly pinpointing your high-performing ads. This frees up your time to focus on other crucial aspects of your business.

Once you have this valuable information, you have two choices. 

You can manually increase your budget for these successful campaigns, or you can automate this process too. 

By setting up Rules, you can instruct Facebook to automatically allocate more of your budget to your best-performing campaigns. This ensures that your money is being spent in the most effective way, driving the best possible results.

To further refine this process, there are a number of tools available that can help you fine-tune your campaign scaling. These tools can provide additional insights and automation options, helping you to make the most of your Facebook automated ads.

So, sit back and let Facebook automated ads put your campaigns on auto-pilot, scaling your success while saving you time and effort.

Top Facebook ad automation tools to take your campaigns to the next level

Let’s take a look at some of the highest rated tools that you can use right now to boost performance and scale your Facebook ads hands-free:


AdEspresso, a product by Hootsuite, is a renowned Facebook ad management platform that simplifies the process of creating, managing, and optimising your Facebook ad campaigns. Known for its user-friendly interface and powerful features, AdEspresso is a favourite among marketers looking to streamline their ad management process.

Here are some key features that make AdEspresso a standout choice:

  • Ad campaign creation: AdEspresso makes it easy to create complex campaigns. You can create multiple variations of your ads in just a few clicks.
  • Ad testing: With AdEspresso, you can easily A/B test all aspects of your ads, from images and text to targeting options. This allows you to identify the most effective combinations and optimise your campaigns accordingly.
  • Analytics and reporting: AdEspresso provides in-depth analytics and customizable reporting options, offering valuable insights into your ad performance.
  • Campaign optimisation: AdEspresso offers automatic optimisation features, which adjust your campaign settings in real-time based on performance.
  • Team collaboration: AdEspresso allows you to collaborate with your team, providing options for shared access and approval workflows.
  • Integration with Hootsuite: Being a part of Hootsuite, AdEspresso can be seamlessly integrated with your social media management, allowing you to manage and track all your social media efforts in one place.

Whether you’re a small business or a large enterprise, AdEspresso can cater to your specific needs, making it an excellent choice for your Facebook ad automation needs.


RevealBot is a highly sophisticated Facebook ad automation tool that provides both beginners and advanced marketers with a wealth of features to streamline and optimise their ad campaigns. This platform is renowned for its robust capabilities and user-friendly interface.

Here are some key features that make RevealBot a standout choice:

  • Automated Rules: RevealBot allows you to create custom rules to automate your ad management. These rules can be used to pause underperforming ads or scale successful ones, enabling you to maximise your ad performance.
  • Bulk actions: With RevealBot, you can perform bulk actions across multiple ad accounts, campaigns, ad sets, and ads. This saves you time and allows for more efficient ad management.
  • Performance reports: RevealBot provides detailed performance reports, giving you valuable insights into your ad campaigns. These reports can be customised and scheduled to be sent to your email, keeping you updated on your campaign performance.
  • Ad creation & editing: RevealBot enables you to create and edit ads directly from the platform. You can also duplicate ads and ad sets, making it easy to test different ad variations.
  • Slack integration: RevealBot can be integrated with Slack, allowing you to receive notifications about your ad performance directly in your Slack channels.
  • Collaborative features: RevealBot offers collaborative features, making it easy for teams to work together on ad campaigns. You can share access to your RevealBot account with your team members, allowing for a more collaborative ad management process.

Whether you’re a small business or a large enterprise, RevealBot can cater to your specific needs, making it an excellent choice for Facebook ad automation.


Madgicx is a comprehensive ad automation platform that brings together cutting-edge AI technology with an intuitive interface. It’s designed to empower both beginners and advanced marketers, offering a range of tools that streamline the creation, management, and optimization of Facebook ad campaigns.

Here’s a look at some key features that make Madgicx a standout choice:

  • AI audiences: Madgicx’s AI technology helps you discover new audience segments and expand your reach. It analyses your ad performance data and identifies high-performing audience segments, allowing you to target your ads more effectively.
  • Ad launcher: With Madgicx’s Ad Launcher, you can create new campaigns in just a few clicks. It offers a variety of templates and customization options, making ad creation a breeze.
  • Ad analytics: Madgicx provides in-depth ad analytics, giving you valuable insights into your campaign performance. You can track key metrics, identify trends, and make data-driven decisions to optimise your campaigns.
  • Automated strategies: Madgicx offers a variety of automated strategies for different stages of the marketing funnel. Whether you’re looking to attract new customers, engage your audience, or drive conversions, Madgicx has a strategy for you.
  • Smart filters: With Madgicx’s Smart Filters, you can easily segment your ad data and gain a deeper understanding of your campaign performance. You can filter data based on various parameters, such as ad set, campaign, date range, and more.
  • Performance dashboard: Madgicx’s Performance Dashboard gives you a comprehensive overview of your campaign performance. It displays key metrics in a visual format, making it easy to track your progress and identify areas for improvement.

Whether you’re a small business owner or a seasoned marketer, Madgicx can cater to your specific needs and help take your Facebook ad campaigns to the next level.

Getting started with Facebook ad automation

Facebook ad automation is a powerful approach that can save you time, money, and deliver better results for your marketing campaigns. 

By understanding the concepts, tools, and strategies involved in Facebook ad automation, you’ll be well-equipped to create, manage, and optimise your ad campaigns for success. 

So, are you ready to take your Facebook advertising to the next level? Dive into the world of Facebook ad automation and unlock its full potential for your business.

As an expert Facebook ads agency we can help you with your campaigns just get in touch for a free consultation.


Frequently Asked Questions (FAQs)

Can you automate Facebook ads?

Yes, you can automate your Facebook Ads through Facebook automated ads, which use your existing audiences and content to create and suggest improvements over time.

How does Facebook automation work?

Facebook automation works by using automated rules and ads that can be applied to various aspects of campaign management. This allows for constant data-driven decisions to be made, as well as putting page’s questions one click away from more connections and customers. Additionally, buttons within messages can also be automated.

What are automated ads on facebook?

Automated Ads on Facebook are a great way to create a custom advertising plan for your business with minimal effort. You’ll tell the platform what your goals are and Automated Ads will recommend personalised ads that can help you reach them. The system will even learn from itself over time, making improvements and suggestions as it goes.

How do I choose the right Facebook ad automation tool for my needs?

Do your research to find the tool that fits your requirements and goals best – look into features, pricing, and user reviews to make sure you make the right choice.

What are some key steps in scaling my automated Facebook ad campaigns?

To scale your automated Facebook ad campaigns, focus on optimising your high-performing ads, targeting new audiences, and gradually increasing your ad spend.


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