Background:
Flixy Hair is a brand that has revolutionised the hair extension industry with its innovative halo design. Unlike traditional extensions, Flixy Hair’s halo design eliminates the need for clips or glues, ensuring no damage to natural hair and no visible signs of extensions. The quick and easy application and removal process, along with the comfortable weft design, sets Flixy Hair apart in terms of convenience and comfort. The brand offers a wide range of shades and provides worldwide shipping.
Challenge:
Flixy Hair approached us with the goal of enhancing their online presence and driving traffic to their website. They wanted to increase awareness of their unique halo hair extensions, generate leads, and boost conversions. Additionally, they sought assistance in scaling their business and maintaining consistent results over time.
Strategy:
To address Flixy Hair’s challenges, we devised a comprehensive strategy that encompassed creative development, campaign execution, and ongoing optimisation. We created a variety of engaging creatives, including imagery and short videos, specifically tailored for use on Meta platforms such as Facebook and Instagram. These creatives showcased the benefits of Flixy Hair extensions, highlighting their ease of use, comfort, and natural appearance. We then launched targeted campaigns to reach their desired audience, driving traffic to their website and increasing conversions.
Results:
The implemented strategy yielded positive results for Flixy Hair. The campaigns generated an immediate increase in website traffic, driving more potential customers to explore the brand’s offerings. Through ongoing optimisations and adjustments to creative elements, we successfully maintained a low CPA, ensuring cost-effective conversions and a positive return on investment. Moreover, our efforts contributed to the scalability of the company, allowing Flixy Hair to sustain its growth trajectory and achieve consistent results over an 18-month period.
