Background:
HoMedics, a brand with over 30 years of experience, is dedicated to providing a healthy home environment that promotes relaxation for the body and mind. Their product range includes massage products, air filters, humidifiers, sleep aids, fitness monitors, and more. With a global presence in over 60 countries, HoMedics has established itself as a world leader in personal wellness.
Challenge:
Seeking to maximise the impact of their advertising efforts, HoMedics recognised the value of leveraging both the creative expertise and ad management capabilities of their partners. They aimed to create a campaign that effectively communicated the benefits of their diverse product range and showcased how these products seamlessly fit into an active lifestyle. Additionally, they wanted to re-engage existing customers and expand their reach through the creation of lookalike audiences.
Strategy:
To address the challenge, a comprehensive strategy was developed. The first step involved organising a creative shoot to generate high-quality assets that would captivate the target audience. Each video was carefully storyboarded to highlight the benefits of the featured products and demonstrate how they could seamlessly integrate into a home-based active routine. To ensure authenticity and relatability, actors were selected from an extensive network, and suitable locations were booked.
Results:
By combining creative expertise with strategic targeting, the HoMedics campaign achieved significant results. The high-quality video creatives effectively conveyed the benefits of the products, resonating with the target audience and encouraging engagement. The campaign’s focus on product demonstrations and relatable scenarios contributed to increased brand awareness and consideration among potential customers. Leveraging the existing customer data proved successful in re-engaging previous customers and expanding the audience reach through the creation of lookalike audiences.
