Background:
Hope & Ivy, a contemporary fashion brand, is known for its dedication to producing high-quality fashion with exquisite embroidery and hand-drawn prints. The brand was founded by two friends who shared a vision for a high-end, stylish bohemian brand. Combining their passion and expertise, they established Hope & Ivy as a unique fashion label.
Challenge:
Although Hope & Ivy had been managing their social media platforms in-house, they recognised the need to expand their marketing efforts and explore new channels to achieve growth, stabilise their cost per acquisition (CPA), and drive sales. They sought to collaborate with experts who could develop and implement a multi-channel strategy to propel their brand forward.
Strategy:
To address the challenge, a comprehensive multi-channel strategy was devised. The initial focus was on setting up new campaigns and optimising existing ones to increase brand visibility and drive targeted traffic to the website. The creative direction remained in-house, allowing the brand to maintain control over their unique aesthetic. By leveraging various marketing channels, such as social media, search engine advertising, and potentially other relevant platforms, the strategy aimed to reach a wider audience and increase sales.
Results:
The multi-channel strategy yielded remarkable results for Hope & Ivy. By expanding their marketing efforts beyond social media, the brand experienced significant growth in sales. In just the first month, the store saw a substantial increase from 10 dress sales per day to over 100 dress sales per day. The brand’s presence across multiple channels, combined with the compelling creative and targeted campaigns, effectively attracted new customers, stabilised the cost per acquisition, and ultimately drove a huge amount of sales.
