Background:
Lola’s Lashes is a popular brand that has made waves in the market with its high-quality products, offering customers everything they need for fabulous lashes. The brand’s innovative magnetic lash strips provide a perfect look without the need for lash glue, making it accessible and affordable for everyone. In addition to lashes, Lola’s Lashes also offers a wide range of accompanying accessories, all available at the click of a button.
Challenge:
When Lola’s Lashes approached us, they had a small in-house marketing team and a clear vision for their future. Their primary goals were to reduce the cost per acquisition (CPA) of their campaigns running on Meta, increase website traffic, and boost the conversion rate. They recognised the need for expert support to achieve these objectives effectively.
Strategy:
To address Lola’s Lashes’ challenges, we formulated a comprehensive strategy that focused on optimising their ad campaigns to drive targeted traffic and lower the CPA. The first step was to develop brand new creatives for their campaigns, ensuring they effectively communicated the brand’s unique selling points and resonated with their target audience. By utilising the power of Meta’s advertising platform, we aimed to reach a larger audience and drive more qualified traffic to Lola’s Lashes’ website.
Results:
Through the implementation of the optimised campaigns, Lola’s Lashes achieved significant results. After running the new campaigns for a month, the brand experienced a substantial drop in CPA, indicating improved efficiency in their advertising spend. Additionally, the campaigns successfully drove a higher volume of traffic to the website, expanding their customer base and increasing brand visibility. The combined efforts resulted in a more favourable conversion rate, translating into increased sales and revenue for Lola’s Lashes.
