Objective:
Number Plates Next Day, a leading brand in custom number plates, prides itself on delivering a diverse range of personalised number plates for various vehicles within a 24-hour timeframe. Their in-house production facilities utilise state-of-the-art laser cutting and printing technology to create road legal and MOT compliant plates. As part of their growth strategy, the brand approached us with the goal of increasing sales through their online store. Despite having a strong existing relationship with the client, this marked their first venture into paid advertising.
Challenges:
Number Plates Next Day faced the challenge of launching their first paid advertising campaign while having limited assets available beyond website imagery. Our task was to implement a best-practice campaign and funnel structure while also developing compelling creatives that would resonate with the target audience. We aimed to source user-generated content from satisfied customers and combine it with in-house images and videos of new plate designs to create engaging visual assets.
Strategy:
To address Number Plates Next Day’s objectives, we devised a comprehensive strategy that encompassed campaign structuring, funnel optimisation, and creative development. We implemented a best-practice approach to campaign structure, ensuring each stage of the funnel was optimised to drive maximum results. To overcome the limited availability of assets, we proactively sourced user-generated content from customers and combined it with in-house images and videos showcasing the brand’s latest plate designs. Our creative team transformed these assets into compelling videos, GIFs, and images that would capture attention and generate interest.
Results:
Our collaboration with Number Plates Next Day yielded significant results in terms of driving sales and brand visibility. By implementing a best-practice campaign structure and optimising the funnel, we ensured a seamless customer journey from initial awareness to final conversion. The engaging creatives, featuring user-generated content and in-house imagery, effectively captured the attention of the target audience and generated interest in the brand’s custom number plates. The visually compelling videos, GIFs, and images showcased the unique designs and the brand’s ability to deliver plates within 24 hours, ultimately driving conversions and increasing sales through their online store.
