Objective:
Outside In, a purpose-driven clothing brand, emerged from the founder’s personal encounters with individuals experiencing homelessness. Motivated to make a difference, the brand not only shares the stories of those facing homelessness but also donates clothing items for every product purchased. Their mission goes beyond providing warm clothing; they strive to restore dignity and support those in need.
Outside In approached us following a period of exponential growth after the lockdown. Their goals were twofold: to regain and surpass their previous levels of success and to scale the business for international expansion. With established partnerships with homeless charities in and outside of the UK, they believed that leveraging paid social advertising would play a crucial role in achieving their objectives.
Challenges:
Given the brand’s ethos and social responsibility, it was evident that the creative aspect of the project would be of paramount importance. The challenge lay in effectively conveying the brand’s message, combining both the stylish range of clothing and the social impact they were making. Fortunately, the brand had a diverse range of assets at their disposal, which allowed us to create compelling and meaningful creatives. Leveraging our expertise in media buying, we aimed to forge a fruitful partnership that would drive impactful results.
Strategy:
To address Outside In’s objectives, we devised a comprehensive strategy that revolved around two key elements: compelling creative development and effective media buying. We recognised the importance of highlighting both the stylish nature of the clothing range and the social responsibility aspect of the brand. By leveraging the array of assets available to us, we aimed to create eye-catching and meaningful creatives that resonated with the target audience. Simultaneously, our media buying expertise ensured the optimised distribution of these creatives across various paid social platforms.
Results:
Our collaboration with Outside In yielded remarkable results in terms of both brand growth and social impact. By effectively blending fashion and social responsibility in the creative development process, we created a powerful narrative that resonated with the target audience. The emotionally compelling and visually stunning creatives captured attention and conveyed the brand’s purpose. The strategic distribution of these creatives through paid social advertising led to increased brand awareness, customer engagement, and ultimately, sales growth. Outside In not only regained their pre-lockdown success levels but also achieved their goal of scaling the business for international expansion.
