Background:
Scandiborn is an e-commerce business that offers a wide range of Scandinavian-inspired products, including children’s essentials, toys, and home decor. The brand was founded by a family who struggled to find their desired products for their new family. Starting as a small “backroom” business, Scandiborn expanded its team and product range, eventually requiring external marketing assistance to fuel its growth.
Challenge:
As Scandiborn grew, they recognised the need to enhance their marketing efforts to reach a wider audience, increase website traffic, and drive more sales. They sought external expertise to optimise their campaigns and capitalise on their vast library of product imagery and videos.
Strategy:
To address Scandiborn’s challenges and leverage their product offerings and creative assets, we developed a comprehensive strategy. Our goal was to create new creatives that aligned with the brand’s Scandinavian aesthetic and effectively showcased their diverse range of products. We then built and launched campaigns that would attract qualified traffic to their website, ultimately increasing sales and revenue.
Results:
The optimised campaigns produced significant results for Scandiborn. Shortly after launching the new campaigns, the brand experienced a considerable reduction in cost per acquisition (CPA), indicating improved efficiency in their advertising spend. Moreover, there was a substantial increase in website traffic, leading to a significant boost in sales over time. By continually optimising and refining the campaigns, we were able to maintain these results as the company grew and adapt the key performance indicators (KPIs) to align with Scandiborn’s expanding goals.
