Objective:
Sweetzy, a leading pick’n’mix retail brand in the UK, aimed to provide accessible and affordable pick’n’mix options while promoting environmental sustainability by eliminating non-recyclable packaging.
Challenges:
Sweetzy faced several challenges in their advertising efforts. Despite having some experience with Meta advertising, they found that managing the ads themselves was time-consuming and took their focus away from other critical aspects of the business. Additionally, they struggled to achieve consistent levels of sales and desired better results from their campaigns. Recognising the need for expert assistance, they sought Upbeat Agency’s support to optimise their advertising strategy and overcome these challenges.
Strategy:
Upbeat Agency, with its strong relationship with various social media platforms, including Facebook and Instagram, and expertise in running paid social campaigns, collaborated with Sweetzy. We worked closely with the client to understand their objectives and devise an effective strategy. Building upon their existing campaigns, we implemented advanced bidding strategies, such as cost cap, to enhance performance. Furthermore, we introduced different budget structures by setting budgets at both the campaign and ad set levels. To improve the brand’s creative elements, we refined Sweetzy’s branding and ensured their video ads had a clear and distinct identity. Leveraging user-generated content (UGC) from customers, we strengthened the brand’s social proof. Throughout the campaign, we utilised paid social advertising across platforms like Facebook and Instagram to reach and engage Sweetzy’s target audience.
Results:
Through our partnership, Sweetzy witnessed significant improvements in their paid social advertising campaigns. The optimised strategies and refined creative elements contributed to enhanced engagement and increased sales. Leveraging the power of platforms like Facebook and Instagram, Sweetzy experienced a considerable uplift in their overall marketing performance. This success allowed Sweetzy to focus on other crucial aspects of their business, confident in their ability to provide accessible and environmentally conscious pick’n’mix options to their growing customer base.
