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17 Essential TikTok Marketing Tools That You Should Be Using

TikTok is an exceptionally useful social media platform for advertisers, offering access to highly engaged audiences, creative ad formats, and data-fuelled marketing features.

And since TikTok is such an effective marketing platform, it’s also packed with rival brands looking to steal your shine, target your customers, and muscle in on your market share. 

But don’t panic. There’s a way that you can stay ahead of the pack and leave your TikTok competition in the dust.

By using tactical TikTok marketing tools, you can rapidly enhance your campaigns, elevate your content, and refine your advertising strategy. 

Let’s run through 17 of the best TikTok tools that you should be using to crush your social media objectives and skyrocket your brand growth. 

TikTok Ads Tools

Paid advertising on TikTok is a great way to reach laser-targeted audiences and generate high-value conversions, and these TikTok tools can help you to achieve optimal performance. 

1. TikTok Pixel 

What is it?

The TikTok pixel is a smart piece of code that you can implement on your website to improve your audience targeting, ad efficiency, and campaign measurement. 

The pixel enables you to track and target website visitors arriving from TikTok, meaning you can build more granular and effective audiences. You can also create targeting segments based on specific actions – for example, TikTok users who abandoned a cart or visited a product page. 

What are the key features?

  • The pixel allows you to set up specific website events (e.g. clicks, page visits, purchases) that can be used to build data-driven audiences.
  • You can access more reliable conversion tracking and calculate an accurate TikTok advertising ROAS based on sales values.
  • Brands can implement more effective optimisations based on pixel conversion data.

How much does it cost? 

The TikTok pixel is 100% free to implement on your website – so there’s no excuse not to utilise this handy little snippet of code! 

2. TikTok Promote

TikTok for business Promote

What is it?

TikTok Promote is an in-app tool that allows you to amplify and distribute your native TikTok videos with advertising spend, instantly transforming them into paid ads. 

If you’re looking to make the jump from organic to paid marketing on TikTok, the Promote tool is a great way to boost your existing video content and expand your reach. 

What are the key features? 

  • You can select a specific goal for your promoted videos (e.g. views, clicks, followers) and the TikTok algorithm will optimise towards this objective.
  • TikTok Promote assets can be targeted towards specific TikTok profiles, based on demographics, interests, and other factors. 
  • You can also analyse audience data to understand what types of users are engaging with your promoted video, which can help to inform future paid ads. 

How much does it cost? 

You can put as much (or as little) paid spend behind your videos as you’d like, and TikTok Promote can deliver cost-efficient reach for many new advertisers. 

3. TikTok Top Ads

Explore ads on TikTok with Creative Center

What is it?

TikTok Top Ads is essentially an extensive creative library where you can browse high-performing TikTok ads for inspiration. 

Analysing successful ad campaigns can be a great way to improve the performance of your own TikTok assets, particularly if you’re reviewing ads in your industry. 

What are the key features?

  • The TikTok Top Ads search function allows you to browse ads based on geographic location, industry, objective, and even popularity.
  • You can deep-dive specific ads to analyse their click-through rate, conversion rate, and more. 
  • Brands can also search for keywords to identify the best-performing ads around a particular topic or product. 

How much does it cost? 

The TikTok Top Ads library is free to access and can be a fantastic resource to utilise when you’re planning to create fresh assets or launch a new campaign. 

TikTok Marketing Tools

TikTok marketing, both paid and organic, can deliver outstanding results for digital advertisers. Below are a couple of tools that will help you to optimise and refine your marketing efforts. 

4. Loomly 

Loomly TikTok Marketing Tool

What is it? 

Loomly is a multi-functional TikTok marketing tool that can assist you with content publishing, post scheduling, real time team collaboration, and more. 

If you’re hoping to hit the ground running with your TikTok marketing efforts, then Loomly can help you to improve the efficiency of everything from ad management to creative ideation. 

What are the key features?

  • Loomly enables you to meticulously plan, schedule, and post TikTok content using an intuitive social media calendar system. 
  • You can also find inspiration for new posts and ads based on trending topics, audience insights, and platform-specific best practices. 
  • The platform supports both organic and paid campaigns with automated publishing, advanced analytics, optimisation tips, post mockups, and team communication tools.

How much does it cost? 

Loomly offers a tiered pricing system, ranging from $26 to $269 a month. Basic functions are available in every package, but advanced features are only accessible through higher tiers. 

5. Social Champ

SocialChamp TikTok marketing tool

What is it?

Social Champ is another social media management tool that’s particularly handy for organic TikTok marketing. 

The platform helps you to stay organised and active on TikTok, with features designed to support stress-free publishing, audience engagement, and in-depth analytics. 

What are the key features?

  • A range of TikTok content publishing features including a free scheduling calendar, a sentiment analysis tool, and the ability to bulk upload new posts. 
  • Maintain engagement by monitoring your replies, mentions, reviews, and direct messages across both TikTok and other social media platforms. 
  • You can easily monitor content performance through customised graphs and simplified PDF reports. 

How much does it cost?

Social Champ offers a free subscription with limited features, alongside paid tiers ranging from $26 to $89 a month. Agencies can also build custom packages for their needs. 

TikTok Scheduling Tools

Posting effective TikTok content at the right time can have a huge impact on performance, and these tools will help you to nail your scheduling through data-driven insights. 

6. Hootsuite

Hootsuite social media and TikTok planning tool

What is it?

Hootsuite allows brands to set up automated post scheduling to improve performance and increase efficiency on TikTok. The Hootsuite dashboard also includes a range of other useful tools and features for organic social media marketing. 

What are the key features?

  • Schedule TikTok posts for any time in the future (on both desktop and mobile) with a simplified publishing tool. 
  • Gather in-depth audience insights and create custom reports to understand how your TikTok content is performing. 
  • Set up approval workflows with collaborators, teams, and creators to ensure that new posts are TikTok-compliant and brand safe. 

How much does it cost? 

The basic ‘Professional’ Hootsuite subscription costs $49 a month. A broader ‘Team’ subscription costs $249, while the largest ‘Business’ option is $739 a month. 

7. Planable 

Planable TikTok scheduling tool

What is it?

Planable is a content publishing tool that places a big emphasis on teamwork and collaboration, helping brands to consistently upload high-quality TikTok posts. 

What are the key features?

  • Set up simple workflows that allow key team members to oversee the creation, scheduling, and publishing of TikTok videos. 
  • Preview and track changes across your TikTok posts with user-friendly tools. 
  • Create custom labels that allow you to easily categorise different posts and keep your TikTok content organised. 

How much does it cost? 

Planable offers a free trial subscription for new users, alongside Basic ($11 per user) Pro ($22 per user) and Enterprise (Custom) packages for businesses.

8. TikTok Video Scheduler

TikTok video scheduler

What is it?

If you want to keep things simple and in-house when it comes to your TikTok scheduling, the TikTok Video Scheduler is a convenient native tool. 

With this in-app function, you can schedule and upload new TikTok videos up to 10 days before publishing. 

What are the key features?

  • Plan and schedule new TikTok videos with a fully native, user-friendly tool. 
  • Run automatic copyright checks on your video and audio to avoid complications. 
  • Set up automated push notifications that let you know when your TikTok video has gone live. 

How much does it cost? 

The TikTok Video Scheduler tool is available in the TikTok app, so there’s no cost associated with using it. 

TikTok Analytics Tools

Gathering and analysing performance data is crucial to making optimisations on TikTok, and these analytics tools are designed to help you maximise your results. 

9. Analisa.io

What is it?

Analisa.io is an AI powered social media analytics tool that’s designed to harvest valuable insights on TikTok. Brands can use Analisa.io to generate custom reports, monitor hot trends, and assess the performance of TikTok videos. 

What are the key features?

  • Gather insightful data about your TikTok followers (e.g. demographics, interests) to help you understand how to boost engagement and attract new customers. 
  • Access hashtag data that highlights new opportunities for content and identifies your best-performing posts on the platform. 
  • Track important metrics over time such as content engagement, user authenticity, and follower count.

How much does it cost?

The cheapest Analisa.io plan costs $48.30 a month, while the most expensive costs $167.30 a month. However, you can also unlock basic features with a free subscription.

10. TikTok Analytics

What is it?

TikTok offers a built-in TikTok Analytics tool that provides marketers with a range of useful metrics and data points. Since the tool is fully native, it’s also super convenient and easy to use for campaign reporting. 

What are the key features?

  • Track all of your engagement metrics (i.e. likes, follows, comments, shares) in a single TikTok Analytics dashboard. 
  • Identify your best-performing TikTok videos by reviewing metrics like average watch time, completed video views, and total audience reach.
  • Monitor the growth rate of your TikTok followers and access key demographic data. 

How much does it cost? 

The TikTok Analytics dashboard is available in-app and is 100% free to use for marketers. 

11. Iconosquare

Iconosquare TikTok analytics tool

What is it?

Iconosquare is a tool that automatically collects and analyses important data regarding your social media presence. The platform helps brands to understand how their current content is performing, and how they can increase engagement on TikTok. 

What are the key features?

  • Analyse key TikTok marketing metrics such as likes, comments, follows, and total engagements. 
  • Use historical platform data to identify the best times to post new TikTok videos.
  • Access analytics on individual videos and check your total shares, total views, and average engagement rates to inform future content. 

How much does it cost? 

Iconosquare pricing is based on the number of social profiles that require analytics. The cheapest package starts at 49€ per month, increasing to 139€ for larger agencies. 

TikTok Engagement Tools

Audience engagement is like gold dust on TikTok, helping you to drive clicks, attract new followers, and build your brand profile. These tools are built to skyrocket TikTok engagement.

11. TikTok Q&A

TikTok Q&A tool

Source: TikTok Q&A

What is it?

TikTok Q&A is a built-in TikTok engagement tool that can be used to enhance live videos. By leveraging the Q&A feature, you can engage directly with your TikTok audience and distribute important information about your business. 

What are the key features?

  • Share live responses to audience questions in the form of written comments or video replies. 
  • Place a Q&A link in your TikTok profile bio that sends new users to previous sessions and allows them to review old questions/answers. 
  • Separate in-chat questions from standard comments by marking them with a Q&A label. 

How much does it cost? 

The TikTok Q&A feature is available to all TikTok Creators, and a Creator TikTok account is 100% free.

12. BrandWatch

TikTok social media management platform Brandwatch

What is it?

BrandWatch is a social media management platform that helps marketers consistently increase engagement on the TikTok platform. 

What are the key features?

  • Research your target audience and analyse mentions/hashtags to identify content themes that will resonate. 
  • Collect all of your approved TikTok assets in a convenient content library for easy access and repurposing.
  • Utilise market-leading social listening tools to stay ahead of the curve and understand how your target audience is reacting to certain posts.

How much does it cost? 

A BrandWatch ‘Essentials’ package is available for $108 a month with basic tools. Larger businesses or agencies will need to reach out for a direct quote. 

TikTok Editing Tools

Creating and editing eye-catching videos is key to success on TikTok. These smart editing tools help to make the production process smoother, faster, and more effective. 

13. CapCut

Capcut TikTok video editing software

What is it?

CapCut is an all-in-one video editor app that’s ideal for creating new TikTok posts. The platform is also owned by the same company as TikTok, meaning its features and functions are integrated seamlessly with the app.  

What are the key features?

  • User-friendly basic editing tools that enable you to cut, tweak, and chop video assets.
  • Access to advanced filters and editing effects that can help you to create polished, professional TikTok videos. 
  • An extensive music library that provides you with engaging audio for your videos. 

How much does it cost? 

The CapCut editing platform is totally free-to-use. 

14. BeeCut

BeeCut TikTok video editing software

What is it?

BeeCut is a video editing app that’s perfect for TikTok newcomers. This easy-to-use tool offers everything you need to create high-performing TikTok assets. 

What are the key features?

  • Cut and chop long-form video assets into TikTok-ready posts quickly and easily. 
  • Utilise creative filters and overlays that help to make your videos stand out in-feed. 
  • Use video transitions that transform static images and photos into engaging video assets. 

How much does it cost? 

BeeCut offers a free trial for new customers, along with monthly ($29.95) annual ($39.95) and lifetime ($59.95) subscription options. 

15. Splice

Splice TikTok video editing software

What is it?

Splice is a mobile video editing app that offers TikTok marketers a selection of advanced editing tools and creative features. 

What are the key features?

  • Utilise automatic subtitles (which are useful in a busy TikTok feed) and voice recording capabilities. 
  • Leverage multiple editing tools to produce quality TikTok assets.
  • Create, edit, and manage all of your TikTok assets in a single video library. 

How much does it cost? 

Splice is a free-to-use video editing app.

TikTok Creator Tools

Working alongside TikTok creators is a brilliant way to enhance your brand presence and video assets, and these TikTok tools are designed to maximise the impact of creator content. 

16. TikTok Creator Marketplace 

TikTok Creator Marketplace

What is it?

The TikTok Creator Marketplace enables brands to discover and collaborate with the perfect talent on the TikTok app. 

What are the key features?

  • Explore a huge number of active TikTok creators and directly invite them to collaborate.
  • View up-to-date pay estimates to understand how much content will likely cost.
  • Analyse engagement and performance data for individual creators. 

How much does it cost? 

Signing up for the TikTok Creator Marketplace is 100% free for TikTok advertisers. 

17. Upfluence 

Upfluence TikTok influencer marketing

What is it?

Upfluence is a one-stop-shop for TikTok influencer marketing, helping brands discover new talent, harvest User Generated Content, and measure the ROI of influencer activity. 

What are the key features?

  • Transform website visitors and existing customers into active brand ambassadors.
  • Connect with a huge number of potential collaborators with automated bulk emails. 
  • Access a database of over 3m TikTok influencers and content creators. 

How much does it cost? 

Brands will need to reach out directly to Upfluence to discuss their influencer needs and set up a bespoke pricing package. 

What is the benefit of using TikTok marketing tools? 

One of the biggest benefits of utilising TikTok marketing tools is time efficiency. 

These tools help you to save precious time in many different ways, from automating your TikTok scheduling to speeding up the video editing process. 

This allows you to spend time tackling other high-priority jobs and pressing tasks on your to-do list. 

TikTok marketing tools are also highly versatile. Whether you need to optimise your publishing times, improve your video quality, or increase audience engagement, there’s a TikTok tool on the marketplace for you. 

If you’re looking to elevate your TikTok advertising performance and improve your marketing processes, adding a few tools to your arsenal can be a great idea. 

The key is to be strategic with your choice of tools.

Make sure that you’re picking the best tools for the job, and utilising platforms that will have a significant impact on your TikTok campaigns. Identify the core areas that you’re struggling with, select a reliable tool that ticks the right boxes, and enjoy the results!

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