Waggel, a pet insurance brand based in the UK offers comprehensive coverage tailored to the needs of pet owners. With a commitment to providing all-inclusive cover surpassing other companies in the market, Waggel aims to lower costs for customers while ensuring transparency and a stress-free claims process. Waggel partnered with us to expand their advertising efforts to TikTok, with the goal of increasing brand presence on the platform and generating a consistent volume of policy sales at their desired CPA.
We took charge of managing Waggel’s TikTok advertising campaigns and assumed responsibility for creating captivating ad creatives. To accomplish this, we identified key organic trends on the platform and leveraged them as part of Waggel’s paid strategy. This approach allowed Waggel’s ads to seamlessly blend into users’ feeds and feel native to the TikTok platform. The creative produced by us for Waggel garnered recognition as a ‘Top Ad’ in TikTok’s Creative Centre, providing inspiration to other advertisers.
Having previously focused their advertising efforts on other platforms, Waggel recognised the untapped potential of TikTok as a paid advertising channel. They aimed to achieve two key objectives with their TikTok advertising: to grow their brand presence and to generate a steady volume of policy sales through this channel. Waggel set a target of increasing the number of policies year-on-year, while maintaining their desired Cost Per Acquisition (CPA).
The collaboration between us and Waggel yielded impressive results. By leveraging TikTok as a paid advertising channel, Waggel achieved significant growth in their brand presence and consistently generated a high volume of policy sales, while maintaining their desired CPA. The targeted approach of incorporating organic trends into their ad creatives proved very successful, ensuring that Waggel’s ads resonated with the TikTok community and seamlessly integrated into their feed experience. Waggel’s commitment to providing exceptional pet insurance, combined with Upbeat Agency’s expertise in TikTok advertising and creative production, resulted in a winning formula that captured the attention of many pet owners on TikTok, leading to consistent performance on the account. The seamless integration of Waggel’s brand messaging into TikTok continues to drive engagement, increase brand awareness, and consistency on the volume of policy sales.
