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What is The Best Ad Size for Facebook Ads?

You want to create high-converting Facebook ads, but you’re not sure which ad size will work best. Get it wrong, and your ad might not even be seen by your target audience.


Facebook offers a range of ad sizes, each with its own unique benefits and drawbacks.

Some sizes are perfect for showcasing your products, while others are better for telling your brand story. And some sizes work well on mobile devices, while others are better suited to desktop.

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So, how do you know which ad size to choose?

In this article, we’ll take a closer look at Facebook ad sizes. By the end, you’ll have a clear understanding of which ad size is right for your business. Let’s go!

which facebook ad size is the best

1. Image Ads (1200 x 628 pixels)

Image ads are the most popular ad size on Facebook. These feature a single image, along with a headline, description, and call-to-action button. They’re perfect for showcasing your products or services in a visually appealing way.

Use high-quality images that are visually appealing and relevant to your message. The recommended size is 1200 x 628 pixels. This ensures your ad looks great on both desktop and mobile.

One of the biggest benefits of image ads is their versatility. You can use them to promote just about anything, from a new product launch to a special sale. They’re brilliant for building brand awareness and driving traffic to your website.

However, image ads can be easily overlooked in a busy newsfeed. If your image isn’t eye-catching or relevant, people may scroll right past it. To avoid this, keep your text short and sweet, and make sure your call-to-action is clear and compelling.

2. Video Ads (Minimum width 600 pixels)

Video ads allow you to tell your brand story in an engaging and immersive way. Because video is so popular on Facebook, these ads tend to perform really well. The recommended size is a minimum width of 600 pixels.

Facebook supports loads of video formats, so you have plenty of flexibility when creating your ad. One of the biggest benefits is their ability to convey complex messages quickly.

Use them to showcase products, tell your brand story, or provide a behind-the-scenes look at your business. But quality is key – if your video looks amateurish or the content isn’t great, people will switch off.

Video ads can be more expensive and time-consuming to create than image ads. To create effective ones, keep your message clear and concise. Use high-quality visuals and sound, and optimise for mobile viewing. And always include a compelling call-to-action!

3. Carousel Ads (1080 x 1080 pixels)

Want to showcase multiple images or videos in a single ad? Carousel ads are perfect for that! They’re ideal for telling a story or highlighting different features of a product.

The recommended size is 1080 x 1080 pixels, which looks great on both desktop and mobile. Carousel ads are so visually appealing that they tend to perform well in the newsfeed.

Use them to tell a story, highlight different benefits of a product, or even create a mini product catalogue. Neat, right? Just keep in mind that if your images or videos aren’t up to scratch, people may not engage with your ad.

To create effective carousel ads, use high-quality, relevant visuals. Keep your text snappy and include a clear call-to-action.

4. Collection Ads (1200 x 628 pixels)

If you’re an e-commerce business wanting to highlight your product catalogue, collection ads are for you. This newer ad format allows you to showcase multiple products in a single ad.

At 1200 x 628 pixels, collection ads look great on desktop and mobile. Plus, they’re so visually appealing that they tend to perform well in the newsfeed. Use them to create a mini product catalogue, highlight different product categories, or even tell a brand story.

One downside is that collection ads can take longer to create than image or video ads. And as always, quality is crucial. High-quality, relevant images or videos are a must to get people engaging with your ad.

5. Stories Ads (1080 x 1920 pixels)

Stories ads are perfect for creating a full-screen, immersive ad experience. These ads appear between user stories and are ideal for businesses wanting to create more engaging, interactive ads.

At 1080 x 1920 pixels, stories ads are designed for mobile, which is where most of them are viewed. And because they’re so immersive, they tend to perform well for engagement and conversion. Brilliant!

Stories ads let you showcase products, tell your brand story, or even create a mini-game or quiz. However, they can be more expensive and time-consuming than other ad formats.

They may also not suit all types of businesses or messages due to their immersive nature. To create an effective stories ad, use top-notch visuals and sound. Keep your message concise and your call-to-action prominent and easy to follow.

6. Instant Experience Ads (No specific size)

Instant experience ads (previously known as canvas ads) let you create a full-screen, immersive ad experience. They’re great for businesses wanting to create more engaging, interactive ads.

What’s unique about instant experience ads is they don’t have a set recommended size. Instead, they’re fully responsive and adapt to the user’s screen size. This gives you tons of flexibility in ad creation.

You can use instant experience ads to showcase products, tell your brand story, or even create a mini-website within Facebook. How cool is that? However, they can be pricier and more time-consuming than other ad formats.

To create effective instant experience ads, use top-notch visuals and engaging, relevant content. Keep your text concise and include a clear call-to-action.

So, What is the Best Ad Size for Facebook Ads?

The truth is, there’s no one-size-fits-all answer. It depends on your specific goals, target audience, and the type of content you want to share.

That being said, there are a few ad sizes that tend to perform well across the board.

For most businesses, image ads (1200 x 628 pixels) and video ads (minimum width 600 pixels) are a solid choice. They’re versatile, easy to create, and can be used to promote a wide range of products and services.

If you want to showcase multiple products or tell a more in-depth story, carousel ads (1080 x 1080 pixels) or collection ads (1200 x 628 pixels) might be a better fit. These formats allow you to feature multiple images or videos in a single ad, giving you more space to get creative.

For businesses looking to create a more immersive, interactive ad experience, stories ads (1080 x 1920 pixels) or instant experience ads (no specific size) are worth considering. These formats are designed to be highly engaging and can help you stand out in a crowded newsfeed.

Ultimately, the best approach is to experiment with different ad sizes and see what works best for your unique business and audience.

Start with a few different formats and track your results over time. Pay attention to metrics like engagement rate, click-through rate, and conversion rate to see which sizes are delivering the best ROI.

And remember, no matter which ad size you choose, the most important thing is to create high-quality, relevant content that resonates with your target audience.

By focusing on delivering value and crafting compelling calls-to-action, you’ll be well on your way to creating Facebook ads that drive real results for your business.


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