About author: Jack Evans brings his extensive experience in digital marketing to the table, specialising in paid social strategies that drive growth for e-commerce and DTC brands.
When you’re running an e-commerce business, finding new and innovative ways to boost conversions is key. Unfortunately, this is often easier said than done!
There are a lot of moving parts involved with your business, and the sheer number of tools available can be a little overwhelming sometimes. How do you know what’s really going to work?
If you’re not sure what to try, then don’t worry – we’ve got you covered.
Boost E-Commerce ROI: Download Our Free CPA & ROAS Calculator
We’ve pulled together 10 of the best conversion-boosting tools that you should be implementing right now.
These tools cover everything from UGC to email marketing and are perfect for helping you to start consistently driving up those conversion numbers. So read on, and let’s bounce through the 10 best tools available on the market!
1. Privy
Privy brings some exciting new dimensions to the online shopping experience that are perfect for boosting your conversions.
The tool allows you to add some jazzy new features to your site, including pop-ups that can be tactically used to promote special discounts, harvest customer email addresses, and even instantly engage shoppers who are about to exit the page.
Privy can also add unique mechanics to your site to help increase customer engagement, like gameshow-style spin wheels (offering special discounts in exchange for email addresses) and discount voucher generators. Everyone loves a discount code!
The tool can also be integrated with several email campaign systems, to help you re-engage customers with special discount offers or basket-abandonment messages!
2. Klaviyo
Klaviyo uses powerful automations to help personalise your customer communications and make them feel special!
You can use Klaviyo to launch and manage automated email marketing or SMS campaigns, while also building customer segments for tailored messages. For instance, encouraging customers with abandoned baskets to return to your site, or welcoming new customers with a unique discount.
Klaviyo allows you to pull customer details, product listings and tailored promotions into your email/SMS templates, providing you with a huge number of personalisation options! These templates are guaranteed to be way more engaging for your audience, which is a huge bonus.
Klaviyo also integrates with various popular e-commerce platforms, including Shopify, which is super convenient – you can connect the tool within minutes, and immediately start to utilise Shopify customer data to fuel your campaigns.
3. Optimizely A/B Testing
Who doesn’t love a good A/B test? Testing new designs and features is very important when optimizing your conversions – and this is where Optimizely comes in!
Optimizely allows you to run multivariate testing quickly and efficiently, across all of your platforms and devices.
Their analytics can help you to better understand user behaviours on-site, which helps to inform your site tests and design variations. Optimizely can then provide you with detailed reports on how your tests have performed, and even forecast conversion numbers based on these tests.
The tool also allows for granular audience segmentation, meaning you can cherry-pick your samples to clearly understand how different segments respond to tests.
4. HotJar Heatmaps
There’s nothing more frustrating than a poorly designed website experience. OK, slight exaggeration – but it’s still not great for potential customers.
HotJar is an extremely accessible tool that allows you to better understand and improve how users are interacting with your site.
This is achieved by using a combination of intuitive features (including heatmaps, video recordings, user feedback) to help paint a clearer picture of the current user experience on-site, and how your conversion funnel might be improved at different stages.
HotJar doesn’t just focus on user actions either! The platform is also able to assess key metrics like clicks and conversions, meaning you’ll be able to better understand the complete user journey.
5. Yotpo
Yotpo helps you to harness the full power of user-generated content. Customers naturally tend to trust the reviews of other users online, so utilizing UGC is an easy win for your business!
The tool is ideal for collecting more valuable user content – user data is analysed to help identify the best times to request feedback, and maximise your chances of getting a response.
Yotpo then helps you to put the UGC you’ve collected to good use, and it doesn’t just help with on-page conversion rates. The tool can integrate with platforms like Google and Facebook to help seamlessly incorporate user reviews and feedback into your marketing campaigns.
Social proof is a powerful motivator for consumers, meaning Yotpo can make a significant difference to the performance of your marketing efforts!
6. DrumUp
If you’re looking to maximise the outputs of your social media channels, then DrumUp can help.
This unique social media management platform can help to massively reduce the amount of time you spend managing your social channels, while also optimizing your activity to boost traffic. Any time-savers are hugely valuable in our opinion!
DrumUp allows you to schedule and automate large volumes of social content, and also curate new and exciting content for your followers.
DrumUp also offers you access to detailed cross-platform analytics, allowing you to see how users are engaging with your social posts, and which types of content are resonating most!
7. TryMyUI
TryMyUI offers a simple but effective testing service for your e-commerce business. The platform allows you to record videos of users interacting with your site and then collates detailed feedback based on their responses.
Who better to test your site than real-life humans?
This process provides you with more qualitative feedback on your site design, and more importantly, can help you to address any problems within the conversion funnel.
The tool can also help you to streamline your analysis of these videos, and the ‘crowd voting’ feature can help to quickly pinpoint common issues among testers!
8. Lifetimely
Lifetimely allows you to run lifetime-value projections and analytics for your customer base, helping you to make more informed decisions in order to maximise conversions! A bit like the e-Commerce equivalent of a crystal ball – just with more data.
The tool can integrate with advertising platforms (i.e. Facebook and Google) to help you understand the relationship between your ad spend and your revenue. Analytics can also shine a light on customer behaviours, digging into the details of product journeys, purchase timings and repurchase rates.
All of this will ultimately help you to refine your marketing spend and identify your highest-value customer segments.
9. Okendo
Okendo is another platform that allows you to make the most of user-generated content and social proof. The tool allows you to collect valuable user feedback through automated requests, which can then be utilised across multiple areas of your business.
Customer reviews can be showcased on-site with highly engaging templates and widgets – they can also be pushed through into social ads and Google placements, to help increase user engagement.
Just when you thought it couldn’t get any better – Okendo can also integrate with tools like Klaviyo to help you integrate UGC into your personalised communications. This can make for a very compelling message!
10. Enquire Labs
In an ideal world, you’d probably love to chat to every single one of your customers – unfortunately, this isn’t too practical, and would also run up an eye-watering phone bill.
Luckily, Enquire Labs provides you with a much easier alternative!
The tool allows you to easily set up post-purchase surveys (with an impressive 50%+ response rate) which then deliver you actionable insights about the customer experience. The surveys are easy to complete and can be as open-ended as you’d like, offering you rich insights into attribution and the wider user journey.
It’s vital to continuously test and implement new tools as part of your e-commerce offering. These 10 tools can provide you with valuable insights into all elements of your business, which you can ultimately use to boost those all-important conversion numbers.
Let us know how you get on with these tools and don’t hesitate to reach out with any questions!
