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5 Best Times to Run TikTok Ads

You’ve created the perfect TikTok ad for your business. The video is engaging, the music is catchy, and the call to action is clear. You’ve double-checked everything and are ready to hit “publish.”

But wait – have you considered the best time to run your ad for maximum conversions?

Timing is everything when it comes to TikTok advertising. Run your ad at the wrong time, and you risk wasting your budget on views that don’t convert.

But run your ad at the right time, and you could see a significant boost in sales and ROI.

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So, when are the best times to run your TikTok ads? In this article, we’ll list the top five times based on data and insights from successful TikTok advertising campaigns.

Whether you’re a seasoned TikTok advertiser or just getting started, these tips will help you optimise your ad scheduling for maximum conversions.

Let’s get started!

Photo by Solen Feyissa on Unsplash

1. During peak engagement hours (6 pm – 10 pm)

One of the best times to run your TikTok ads is during peak engagement hours, typically between 6 pm and 10 pm. This is when most TikTok users actively scroll through their feeds and engage with content.

By running your ads during this time frame, you’ll have a higher chance of reaching users when they’re receptive and more likely to take action on your ad.

They may be winding down from their workday or looking for entertainment before bed, which makes them more open to discovering new products or purchasing them.

To make the most of this time slot, consider creating entertaining and engaging ads. Use humour, storytelling, or visually stunning creativity to capture users’ attention and make them want to learn more about your product.

Keep in mind that competition for ad space may be higher during peak hours, so you’ll want to ensure that your ad stands out and delivers a compelling message quickly.

2. On weekends (Saturday and Sunday)

Another great time to run your TikTok ads is on weekends, particularly on Saturdays and Sundays.

Many TikTok users have more free time on weekends, meaning they spend more time on the app and are more likely to engage with content.

In fact, studies have shown that engagement rates on TikTok are highest on weekends, with Saturday being the peak day for user activity. By running your ads on weekends, you’ll have a better chance of reaching users when they’re in a more leisurely and receptive state of mind.

Consider creating weekend-specific ads that tap into the platform’s relaxed and fun-loving vibe. Use creative that showcases your product in a lifestyle context or highlights weekend-friendly features or benefits.

You may also want to experiment with different ad formats on weekends, such as in-feed ads or branded hashtag challenges, to see what resonates best with your target audience.

3. During major shopping holidays (Black Friday, Christmas, etc.)

Major shopping holidays like Black Friday, Cyber Monday, and Christmas are prime times to run your TikTok ads.

During these periods, consumers are actively searching for deals and gift ideas, and they are more likely to make a purchase if they see a compelling offer.

By running your ads during these high-traffic shopping times, you’ll have a better chance of reaching users when they’re in a buying mindset and ready to take action on your ad.

You can create holiday-specific creative that showcases your products as the perfect gift or highlights special promotions or discounts.

To stand out during these competitive times, consider running ad formats that deliver a strong visual impact, such as brand takeovers or top-view ads.

You’ll want to ensure that your ad creative and messaging are eye-catching and memorable to cut through the noise and grab users’ attention.

Ad costs may be higher during major shopping holidays due to increased competition, so be sure to factor that into your budget and bidding strategy.

4. During product launch periods

If you’re launching a new product, running TikTok ads during the launch period can be a highly effective way to generate buzz and drive sales.

By timing your ads to coincide with your product launch, you can create a sense of excitement and urgency around your new offering.

A smart idea is to create teaser ads that build anticipation for your product launch, followed by launch-day advertisements that showcase the product in action and highlight its key features and benefits.

You can also run retargeting ads to users who engaged with your launch content but didn’t make a purchase, offering them a special incentive to buy.

To amplify your product launch on TikTok, consider partnering with influencers or creating a branded hashtag challenge that encourages users to create and share content featuring your new product. This can help you reach a wider audience and generate organic buzz around your launch.

Be sure to have a clear call-to-action in your launch ads that directs users to your online store or a specific product page. Make it as easy as possible for users to go from viewing your ad to making a purchase.

5. During off-peak hours (late night and early morning)

While peak hours and weekends are great times to run your TikTok ads, take notice of the potential of off-peak hours. Late night and early morning can be surprisingly effective times to reach specific audiences on TikTok.

For example, if your target audience includes night owls or early risers, running ads during these off-peak hours could help you reach them when there’s less competition for their attention. You can also take advantage of lower ad costs during these times.

Consider creating ads that speak directly to late-night or early-morning users’ unique needs and interests.

This could include products that help with sleep or relaxation or items that make morning routines easier or more enjoyable.

Remember that your ads’ tone and style may need to be adjusted for off-peak hours. Late-night ads may benefit from a more mellow or soothing vibe, while early-morning ads may need to be energising and motivating.

As with any ad scheduling strategy, be sure to track your results and adjust your approach based on what works best for your specific audience and goals.


Running your TikTok ads at the correct times can significantly affect your conversion rates and overall ROI.

By focusing on peak engagement hours, weekends, major shopping holidays, product launch periods, and even off-peak hours, you can reach your target audience when they’re most likely to take action on your ad.

But remember, timing is just one piece of the puzzle regarding TikTok’s advertising success. You’ll also need to create compelling ad creative, target the right audience, and have a clear call-to-action that drives users to your business.

By combining the power of strategic ad scheduling with these other best practices, you can unlock the full potential of TikTok advertising for your business.


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