Facebook are rolling out more features for your Facebook page every day – which means unfortunately you may miss a few. For all you marketers and those managing your own social media, we don’t want you to miss a trick so here are some tips for optimising your Facebook page.
Here’s 10 features to keep on top of….
1. Facebook’s Pages to Watch
You can follow up to 100 different brands, and Facebook offers you an insight tool that gives you the ability to monitor and compare these with your own page, you can analyse the:
- Total number of Page Likes
- Percentage Growth compared to the previous week
- Number of Posts this week
- Volume of Engagement this week
To enable this you simply need to:
- Click Insights at the top of your Page
- Scroll down to Pages to Watch and click Add Pages
- Search for a Page you want to watch or choose from suggested Pages and click Watch Page
- After choosing at least 5 Pages, click Done
You could follow several people, for instance – top competitors, Brands that you admire, Brands that have a strong social media presence, ones that might inspire you and influencers.
2. Call To Action
The Call-To-Action button was introduced in Dec 2014, a feature that helps you achieve your business objectives. You can choose from a group of actions, including..
- Shop Now
- Sign Up
- Book Now
- Contact Us
- Use App
- Play Game
- Watch Video.
Designed to bring a business’s most important objective to the forefront of its Facebook presence, call-to-action buttons link to any destination on or off Facebook that aligns with a business’s goals. Read more here
3. Invite people who have engaged with your post to Like your Page
If you’re wanting to make to most out of your Facebook posts, there’s an option to invite people who have somehow engaged with your content on Facebook.
To access this feature, locate the hyperlink underneath the each post that shows how many people have liked it and the number of comments. Then you will see a full list of the people that have liked the post. It also tells you to the right hand side whether they are already following you/ have liked your page, if not, there’s an option in the list to invite them to like your page.
I use this a lot and I really feel it’s a small routine task that can pay off.
4. Facebook’s Page Moderation/Profanity Filter
Something you may not have used which could be very useful, under ‘Your Settings’ menu, there is a “Page Moderation” and “Profanity Filter” option that can be found under the general tab.
The Page Moderation allows you to block certain words, ones which perhaps don’t fit your brands values, or tone of voice, that might even be offensive to your audience, this will affect both fan posts on the page and comments.
The profanity filter blocks all profanity. Facebook also usually determines what to block by using the most commonly reported words and phrases marked as offensive by the community.
5. When Your Fans Are Online
Another section you will want to look out for in the Insights menu is “When Your Fans are Online.” This section can be very useful in determining the best days and times of day to show your content, it shows you the overall activity of a page’s audience, very handy indeed!
6. Schedule Posts
You don’t necessarily have to go to Hootsuite or Sprout Social to schedule posts. When you’ve finished creating your post, all you need to do is find the drop-down menu next to ‘Post’ and you’ll be given the option to either backdate, schedule or save a post. This can save time, as you have more post-editing options directly in Facebook, e.g. you may want to adjust the writing format or how the image appears.
7. Similar Page Suggestions
A great way to extend your reach! You just need to make sure that the “Similar Page Suggestions” button is turned on. This is found under the General tab, under page, ‘Settings’ menu. The page will be featured when Facebook recommends similar pages that people might like on a timeline.
8. Event App
You can create a Facebook Event through your Page to connect to your audience and empower them to spend time together in real life!
To make it easy for people to discover your event you can fill out the form below, giving basic information on the location, time, use an event video or photo. Facebook will help you reach the right audience – including a ticket link, URL, a co-host to help spread the word and keywords/ and a description. Use Ads Manager to target key audiences and lookalike audiences.
If you’re an event organiser that uses Ticketmaster, Eventbrite, Ticketfly or Spectra, you can use their API to streamline event creation and management at scale directly through your ticketing provider.
9. Facebooks, Featured Likes
Another great feature in the “Settings” menu is the “Featured” tab.
The ‘Featured Likes’ option is where you have the ability to select the business likes you are happy to display on your Page – five are usually shown at a time. So rather than them all rotating randomly, you can choose which specifically you’d like to see. This is useful for if you have partners or sister companies – as these pages being displayed under your feature likes section can boost visibility.
You can also visit the ‘Featured’ tab to highlight Page Owners, this means that the page will feature the selected page owner and will display that person’s personal information. In addition, the page will be shown on the Owner’s personal profile as well.
10. Post Types
Also, have a look at the “Post Types” section. This section sheds light on the success of different post types, based on average reach and engagement. This means you can identify your best performing content and optimise posting strategies to increase audience engagement.
That’s our top 10! I hope this has been useful, and as I said previously there are tons of features being released by Facebook daily, so it’s very hard to keep up on your own! But don’t worry we’ll be back with more useful tips here on our blog, and also on our Instagram, Facebook and Twitter pages.