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Why Do TikTok Ads Run Out of Schedule? (5 Reasons & Fixes)

Do you want to make sure your TikTok ads are running according to the schedule you set?

You’ve spent time and effort creating the perfect ad, setting your budget, and defining your target audience.

But when you check your ad performance, you notice that your ads need to show up when they’re supposed to.

This can be a real headache for marketers and business owners.

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When your ads don’t run on schedule, it can lead to wasted ad spend, missed opportunities to reach your target audience, and a lack of clarity on how your ads are actually performing.

But don’t worry—you’re not alone. Many TikTok advertisers face this issue, and you can take steps to fix it.

In this article, we’ll explore the five most common reasons why TikTok ads run out of schedule and what you can do to get your campaigns back on track.

Photo by Cottonbro Studio via Pexels 

1. Your ad budget is too low

One of the most common reasons TikTok ads don’t run on schedule is that the ad budget needs to be higher.

When you set your ad budget, TikTok uses that information to determine how often and when to show your ads.

If your budget is too low, TikTok may be unable to show your ads when you’ve scheduled due to low funds. This is especially true if you target a highly competitive audience or run ads during peak hours.

You can fix this issue by simply increasing your ad budget. Look at your ad performance data to see how much you spend and how many impressions and clicks you get.

Then, adjust your budget accordingly to ensure your ads have enough money to run when you want them to.

To stretch your budget further, you can also run your ads during off-peak hours or target a less competitive audience.

2. Your ad targeting is too narrow

Another reason why your TikTok ads may not be running on schedule is that your ad targeting needs to be narrower.

When you set up your ad campaign, you can choose from various targeting options, such as age, gender, location, interests, and behaviours.

If you’ve selected too many targeting options or your targeting criteria need to be more specific, TikTok may need more users that match your criteria to show your ads to.

This can lead to your ads not being shown as often as you’d like or not running at all.

To fix this issue, try broadening your targeting criteria. Remove any unnecessary targeting options and focus on the most important criteria for your ad campaign.

You can also use TikTok’s “Lookalike Audiences” feature to find users who are similar to your current customers or followers.

By expanding your targeting, you’ll increase the pool of potential users who can see your ads and improve the chances of your ads running on schedule.

3. Your ad creative needs improvement

The quality and relevance of your ad creative can also impact how often your TikTok ads are shown. If your ad creative isn’t engaging or doesn’t resonate with your target audience, TikTok may not show it as often as you’d like.

TikTok’s algorithm is designed to show users content that they’re most likely to engage with.

If your ad creative needs to get more likes, comments, or shares, TikTok may determine that it needs to be more relevant and interesting enough to show to more users.

A proven way around this issue is to examine your ad creative closely. Is it eye-catching and attention-grabbing? Does it clearly communicate your brand message and value proposition? Is it optimised for the TikTok platform, with vertical video and short, snappy text?

Consider testing different ad creative variations to see what resonates best with your target audience.

Also, use TikTok’s creative tools, such as the “Video Template” feature, to create ads that are more likely to perform well on the platform.

4. TikTok does not approve your ad

Before your TikTok ad can run, it needs to be reviewed and approved by TikTok’s ad review team.

This process can take anywhere from a few hours to a few days, depending on the complexity of your ad and the current volume of ads being reviewed.

If TikTok does not approve your ad, it will not run, regardless of the schedule you’ve set.

This can happen for a variety of reasons, such as violating TikTok’s ad policies, using copyrighted music or images, or containing inappropriate content.

To avoid this issue, familiarise yourself with TikTok’s ad policies and guidelines before creating your ad. Make sure your ad complies with all of the platform’s requirements, including ad format, content, and landing page.

If your ad is rejected, carefully read the feedback provided by TikTok’s ad review team and make the necessary changes to your ad. Then, resubmit your ad for review and approval.

5. There’s a technical issue with your ad account

Finally, a technical issue with your TikTok ad account may prevent your ads from running on schedule. This could be due to a billing issue, an incorrect ad setup, or a glitch in the TikTok ads platform.

If you suspect a technical issue, the first step is to check your ad account settings and billing information. Make sure your payment method is up to date and that there are no outstanding charges or errors.

Next, review your ad setup to ensure that all of the settings are correct, including your ad schedule, budget, and targeting. If you notice any errors or discrepancies, make the necessary changes and save your ad.

If you’re still experiencing issues, contact TikTok’s ad support team for assistance.

They can help troubleshoot any technical problems and provide guidance on how to get your ads running smoothly again.

Wrapping up

And there you have it – the five most common reasons why TikTok ads run out of schedule and what you can do to fix them.

By addressing these issues and optimising your ad campaigns, you can ensure that your ads are shown to the right people at the right times, maximising your ad spending and driving better results for your business.

So don’t let scheduling issues hold your TikTok ads back. Take action today to get your campaigns back on track and start reaching your target audience effectively!


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