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TikTok Ads for Local Businesses: 7 Optimisation Tips

Have you ever wondered how to catch the eye of potential customers scrolling through TikTok?

This social media platform has exploded in popularity, providing a unique opportunity for local businesses to connect with the community.

But making your ad stand out can be challenging on the video-driven TikTok.

Leveraging TikTok ads could be a game-changer for a local business owner, increasing visibility and driving sales. The key is understanding how to optimise your campaigns effectively to reach potential local customers.

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This article explores seven crucial tips to help you harness the power of TikTok ads for your business.

1. Geo-Target Your Ads

When you want to attract nearby customers, it is very important to use geo-targeting for your ads.

TikTok lets you show your ads to people based on their location. This way, only the people who are close enough to visit your store or use your service will see your ads.

To start, set your ads to show only to users within a certain distance from your location. In a busy city, a small area might be enough. But if your business is in a quieter, more spread-out area, you might need to reach out further.

And it’s crucial to keep your targeting tight. The closer people see your ads to your business, the more likely they are to visit.

This targeted approach can increase the number of people entering your store.

2. Use Localised Content

Ads that show things familiar to your local area will connect better with people. Try to include things in your ads that local people will recognise. This might be a well-known local place, words that locals use, or local events.

When people see that your business feels like a part of their community, they are more likely to trust and connect with it. This connection can draw more people to your business.

But be careful not to push it too far. You want to ensure that your local sights and language use feel natural and real. If they feel forced, people might respond poorly.

3. Optimise for Mobile Viewing

TikTok is designed primarily for smartphones, so your ads must look great on small screens. And your videos need to be visually engaging to catch the eye of someone quickly scrolling through their feed.

Make sure your messages are easy to understand and your visuals are simple enough. People often scroll fast, and you have just a few seconds to grab their attention.

And don’t forget to use bright colours and bold visuals. Adding clear, easy-to-read text to your video helps convey your message quickly and effectively.

Another golden rule is to keep your videos short and to the point. Longer content might lose viewers before your message gets through.

4. Engage With Trending Sounds

On TikTok, what you hear is just as important as what you see. Using popular sounds can make your ad more likely to be noticed and enjoyed.

Start by exploring TikTok to discover which sounds are trending. Aim for sounds that are gaining popularity but have yet to be everywhere. This strategy helps your ad stand out while still feeling relevant.

Integrating these popular sounds can make your ad blend seamlessly into the typical TikTok user’s feed, making it more likely to be viewed as entertainment rather than a disruption.

Remember, your chosen sound can set the tone for your entire ad. Pick a sound that matches the mood you want to convey and fits well with your brand.

And consider the emotional impact of your sound choice. The right music can evoke feelings that enhance your message, encouraging viewers to feel good about your brand.

5. Analyze and Adjust

To truly succeed with TikTok ads, it’s critical to keep a close eye on how your ads are performing.

TikTok offers detailed analytics tools that provide insights into views, engagements, and conversions. This information is crucial as it shows you what parts of your ad campaign are working and what parts are not.

Check these analytics regularly. They will show you how many people are watching your ads and how they interact with them.

Are they watching the whole video? Are they clicking on your call to action? This data is valuable and can guide your next steps.

Based on this data, you should be ready to make changes. If certain visuals or messages aren’t hitting the mark, consider revising them. A different style of video or a new background music choice could make a big difference.

Also, feel free to test new ideas. For instance, if you notice a particular type of ad is getting a lot of engagement, try to create similar content but with slight variations to see if it improves performance.

6. Leverage User-Generated Content

Encouraging user-generated content (UGC) is a powerful way for local businesses on TikTok to connect with their audience.

This means asking customers to make and share videos that show them using your products or services. UGC not only increases interaction with your content but also builds trust, as viewers see real people enjoying your offerings.

To get started, launch a campaign or challenge where customers can show how they use your product or visit your business.

Then offer a prize or a special deal for the best video to encourage more people to join in. Use a unique hashtag for your campaign to help you keep track of all the entries.

And when customers post content featuring your business, they effectively recommend your brand to others. This kind of endorsement is very valuable because it is seen as real and honest. Always ask for permission to share customer videos on your business’s TikTok page. This helps you reach even more people.

7. Optimise for Local Discoverability

For local businesses on TikTok, it’s crucial to make sure people nearby can find and see your content.

One way to do this is by using geotags on your videos. These tags show your location and make it more likely for TikTok’s system to show your videos to users in your area.

Also, try to include local landmarks, events, or trends in your videos. Talking about local features can draw the interest of people nearby and make your content more appealing to them.

Collaborating with other local accounts, like businesses, influencers, or customers, can also help increase your visibility locally.

These efforts make your brand more well-known and easy to find on TikTok in your community, making it easier for potential customers to find and engage with you.


By following these five tips, you can optimise your TikTok ads to better reach and engage local customers.

Remember, success on TikTok comes from showing ads and creating ads that resonate with and captivate the local community.

Start implementing these strategies today and watch your local business thrive on TikTok!


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