Facebook & Instagram Blog
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How to use Facebook ads to master the marketing funnel
First introduced 121 years ago by E. St. Elmo Lewis, the original marketing funnel shapes everything we do as marketers. It provides an outline to
Libra: Facebook enters the cryptocurrency game
In the days of the Roman Empire ‘Libra’ was a unit of measurement of coins. Today, Libra is the name of Facebook’s cryptocurrency that will
Taking Part – Facebook and the Women’s World Cup
It seems like only yesterday the screams of “It’s coming home” were ringing throughout the nation at the height of last year’s World Cup in
Key factors for Facebook post engagement in 2019
Long gone are those early days of Social Media, when you were able to get your post instantly in front of your fans on Facebook.
Day of reckoning for Messenger Broadcasts?
Earlier in the year, we brought you Facebook’s Messenger news from F8, of which a large portion was focused on reintroducing Messenger as a secondary
8 pieces of equipment you need for eye-catching creative
The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those ads. It’s not just enough
Leveraging Instagram Stories for Business
Introduced in 2013, Instagram stories have become an essential feature to the platform offering users and businesses the ability to share a vertical, full-screen post that disappears after 24 hours. In January 2019 Instagram reported that 500 million Instagram accounts use stories every day. It’s clear that Instagram stories opportunities are for the taking!
Messenger News at Facebook F8
For the past few days here at Upbeat we’ve been glued to Facebook’s F8 conference in San Jose. Mark Zuckerberg’s keynote speech declared the “future
Messenger marketing – the untapped gold mine
Just last month our CEO and founder, Jordan, travelled to Sweden to deliver a talk on the power of Messenger marketing. As it stands, Messenger
Facebook and Instagram Easter hacks
Easter is just around the corner and whilst most people will be thinking colourful eggs, fluffy rabbits and bank holidays, we bring you our top
Expanded analytics for Instagram and Facebook
Facebook’s analytics suite will be gaining two new features over the coming months, both of which are currently in the beta site. Both of these
Why every business needs to be using custom audiences
Custom audiences are a crucial part of your Facebook marketing strategy. If you want to see the best results you should be using them. A
Optimising video content for your mobile audience
With over 75% of worldwide videos currently being viewed on mobile (and this percentage expected to keep rapidly increasing) it is important that your videos
Marketing for the holiday season
Autumn has arrived and the clocks have gone back, a time of year synonymous with finalising your Christmas marketing strategy. This year, it’s expected that
Facebook is introducing 3D photos
A new immersive format has been introduced to Facebook in the form of 3D photographs, and before long we will be able to add these
New Facebook Marketplace features are coming your way
Since its introduction in 2016, Facebook Marketplace has become a place not only for people to buy and sell within their local communities, but also
Victoria Beckham, Queen of the bots?
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users, there is a good chance
How to Use Instagram Hashtags
We’ve said it before and we’ll say it again, Instagram is a platform to watch! There have been a number of exciting new updates this
Shopping on Instagram just got easier
Shopping has been growing on Instagram and this week the platform has introduced two new ways for it’s billion active account owners to make purchases.
How to produce high-quality creative for Facebook Ads
We’ve recently had another creative shoot at Upbeat Agency, which makes it a great time to share our top tips on producing content. Content production
A beginner’s guide to setting up a carousel ad to reach your Facebook objective
Carousel ads allow you to make the most of your Facebook advertising space by providing you with the ability to showcase up to ten images,
An introduction to Facebook Analytics and 5 key areas to focus on
For many businesses, Facebook Analytics is a source of headaches of epic proportion with its multitude of dashboards and other complexions. We’re here to clarify
How to Use Instagram Stories Ads to benefit your branding
Since they were launched in March 2017 Instagram stories have taken off! There has been an explosion of creative and innovative advertising from a variety
Facebook announces roll out of redesign for business pages
Facebook business pages are going to be redesigned on mobile with a focus on local businesses. 1.6 billion people are connected to small businesses on
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