Buckle up. It's the Upbeat Blog.
Join thousands of other brand builders getting marketing tips, tricks and proven strategies straight to their inboxes - hot off the press from our team of media buyers, strategists and seasoned marketing mavericks. Sign up now.
Are Facebook Ads Agencies Worth It?
- TikTok
Have you ever wondered how to catch the eye of potential customers scrolling through TikTok? This social media platform has
- TikTok
Did you know that TikTok reached a jaw-dropping 1.92 billion users in 2023 alone, an impressive 16% increase from the
- TikTok
TikTok ads can be incredibly effective for your business, allowing you to reach high-value audiences, utilise eye-catching creative solutions, and
Have you ever launched a Facebook ads campaign and found yourself overwhelmed by the options and decisions? From targeting the
Are you looking to leverage the power of Facebook ads for your business but unsure what a good cost-per-click (CPC)
You’ve set up your Facebook ad campaign and are eager to see the results. But how do you know if
- TikTok, Google
TikTok and Google are two of the biggest marketing platforms on the planet, attracting advertisers from every industry. But which
- Facebook, Google
Facebook advertising can be incredibly effective for your business, enabling you to leverage advanced marketing tools and a wealth of
Google Ads can produce tremendous results for your business, enabling you to reach a colossal audience and leverage industry-leading marketing
- Youtube
Have you ever wondered why some YouTube ads seem to capture your attention while others make you reach for the
- Youtube
A whopping 70% of YouTube viewers say they’ve bought a product after seeing it advertised on the platform. With such
- Youtube
Imagine reaching thousands of potential customers in your area while staying in your shop. YouTube ads might be the solution
- Snapchat
Snapchat advertising can be a game-changer for your business, allowing you to reach new audiences, generate sky-high levels of engagement,
- Snapchat
Snapchat advertising can do a lot for your business, allowing you to reach highly engaged audiences, drive cost-efficient conversions, and
- TikTok, Snapchat
Selecting the right platform for your paid social campaigns is hugely important – but it can be difficult to know
Facebook, Instagram and TikTok seem to take up most of the bandwidth when markets are talking about social media channels.
Pinterest marketing can deliver outstanding results for your business, helping you to convert high-value customers and skyrocket your brand growth.
- Facebook, Pinterest
So, you’re preparing to launch your next paid social campaign. You’ve calculated your budget, and you know your primary objective.
The world of Twitter (also known as ‘X’ – kind of) often moves at dizzying speeds for digital marketers. While
The Twitter platform is truly unique in the world of social media marketing, placing a strong emphasis on user engagement,
Twitter is one of the most unique social media platforms in the world, placing a strong emphasis on organic conversations
Instagram marketing can deliver exceptional results for your business. But let’s be honest – managing every single aspect of your
Instagram can be an extremely effective marketing platform for your business, enabling you to reach high-value audiences at scale, access
The world of social media moves at lightning speed, and Instagram is no exception. The Instagram landscape is always shifting
- Facebook, Paid Social
Ever felt overwhelmed managing your Facebook ads? If only there was a way to save time, money, and still achieve
- Paid Social
Paid social media marketing is incredibly popular among businesses around the globe. Annual advertising spend on social media platforms is
- Paid Social
Paid Search advertising can work wonders for your e-commerce business. With the right strategy, you can instantly tap into consumer
- Social Media
Social media marketing can do a lot for your brand. (And that’s a pretty big understatement.) Whether you need to
- Facebook, Instagram, Social Media
Facebook and Instagram are both part of the same social media family, but it can be tricky to know which
- Social Media
Social media marketing can be an incredibly powerful tool for brands looking to supercharge their business growth, attract high-value customers,
- Content
User Generated Content (UGC) is an immensely powerful tool for e-commerce advertisers. In fact, it’s so powerful that we created
- Content
The creative you use for your Facebook and Instagram ads is a key determining factor in the success of those
- Content
Struggling to bump up your on-site conversion rates? Stressed about scaling your ad campaigns? Tired of rock-bottom CTRs? We may
- E-Commerce
If you’re running an e-commerce business, one of the most important metrics to track is your store conversion rate. This
- E-Commerce
When you’re running an e-commerce business, finding new and innovative ways to boost conversions is key. Unfortunately, this is often
- E-Commerce
Imagine the scene – you’ve just had a brand new customer make a purchase from your brand. Nice work! You
- Chatbots
Something big has happened in Facebook Messenger that we’re keen to shout about. It’s very important for all the business’
- Chatbots
Grab your hats ladies and gentlemen, it’s the news we’ve been waiting for. As promised, video chat has now been
- Chatbots
Messenger has become one of the most powerful communication apps of all time. Boasting over one billion monthly active users,
- Branding
Your digital brand is more than just a catchy name, a smart slogan or a slick logo. It’s how potential